That is Product of the Week – a weekly round-up of the Dazed Beauty team and wider community’s must-have buys.

WHAT IS IT?

Brand: Isamaya Beauty
Product: LIPS Color Infusion Lipstick
Price: £80

WHY SHOULD I CARE?

This won’t be for everybody, and that’s OK – if you happen to like your lipstick within the non-dick variety, go ahead and take your pick from the 1000’s of options available on the market. But not all the pieces needs to be serious on a regular basis, and it’s good to enjoy silliness every so often. “Sometimes things which are probably the most basic and obvious are the funniest. That’s what humour is all about,” says Isamaya Ffrench. “What connects people greater than humour? If the style industry can play inside that space, then why can’t beauty?”

Following the launch of her beauty brand, Isamaya Beauty, with its inaugural BDSM-themed collection and the follow-up rhinestone cowboy range, the make-up artist has dropped her third collection, and this time it’s a pair of lipsticks shaped like penises. Coming in two shades, a vivid red and a glossy, sheer black, the lipsticks are housed in heavy metal packaging that’s refillable (which is sweet considering the product’s high price point). You too can remove the lipstick altogether to remodel the penis into an objet d’art. An unspecified amount of proceeds from the lipstick can even be donated to Planned Parenthood to support its mission of sexual and reproductive health care across the US.

Sex has at all times been intrinsically linked to the way in which we do our make-up and the way in which the industry advertises products. Yves Saint Laurent used it to sell perfume, Francois Nars used it to sell blush, Tom Ford used it to sell lipstick, Too Faced used it to sell mascara. But despite the efforts of sexual liberation movements and up to date body positivity campaigns, culture appears to be in a little bit of a sex recession in the mean time. Young individuals are reportedly having less sex than ever, while in Hollywood sex scenes have seen an enormous decline. Clearly, as a society, we still have a ways to go before we’re freed from our sexual hangups. 

“The taboo around sex is so outdated and so are beauty industry standards, which is why we see variations of the identical product launched day-in-day-out,” says Ffrench. “I said from the start that I desired to redefine the wonder space with Isamaya Beauty and that’s what I’m doing.” In any case, she says, “who doesn’t need an enormous chrome cock of their lives?”

QUICKFIRE QUESTIONS

If this product was a song it might be… “O Mio Babbino Caro”

If I went back in time, I might give this product to… Maria Callas

If this product was a movie it might be… La Dolce Vita

The fictional character who would use this product is… Alex from Clockwork Orange