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30 Jul

Hermès Opens in Former Sears to Anchor Latest Luxury

It’s been greater than two years within the making, but it surely is finally here.

Hermès unveiled its 7,500-square-foot store on Friday that’s the center of a recent luxury wing at Westfield Topanga, a serious shopping mall in Southern California gaining importance due to its proximity to some very wealthy suburban enclaves resembling Calabasas and Hidden Hills.

It’s in these burgeoning neighborhoods where celebrities, including the Kardashians, Drake, Jessica Simpson, Miley Cyrus and LeBron James, have lived or currently reside in gated communities.

The luxurious wing was created when a mammoth Sears store, closed in 2015 and a relic of past retail glory days, was demolished and reimagined right into a 180,000-square-foot luxury retail district bringing in Hermès because the anchor tenant along with greater than 10 luxury stores.

Hermès will likely be sharing the posh wing with other high-end brands including Balenciaga, Bottega Veneta, Bulgari, Celine, Dior, Omega and Valentino. There is also a 19,000-square-foot Arhaus location featuring artisan-crafted home furnishings in addition to upscale dining options and an AMC dine-in movie show with 12 screens.

The Hermès store has its own dedicated entry with valet parking for shoppers wishing for a discreet entrance or a fast in-and-out experience. This appealed to the French brand’s retail team scouting recent venues. “We’re very deliberate in our retail locations. We don’t open a number of stores,” said Diane Mahady, recently named president of Hermès’s American division. “We waited until we found the correct location.”

That is Hermès’s sixth store in California and 35th in the US. Within the Los Angeles area, the French company has one other location, situated 22 miles away on Rodeo Drive in Beverly Hills. “We’ve some clients that live nearby [Westfield Topanga] and don’t need to make the trek all the way in which into Beverly Hills. So, for us, it’s nice because we expect we’ve a mix of clients who already are acquainted with the brand who’re excited for us to open here in addition to a probability for us to talk to recent and younger clients who might not be shopping with us,” Mahady explained.

For the brand new outpost within the San Fernando Valley, Hermès worked with Parisian architecture agency RDAI. Together they created an interior with colours that mix in with the California landscape and climate. The shop’s façade has columns with hues and textures taking their cue from the nearby Topanga State Park.

Inside, there are 4 spaces showcasing different categories. In the primary are women’s silk, perfume and wonder products in a terracotta setting. Also inside this primary space is a subspace where small leather goods and equestrian accessories are displayed inside a mural-decorated library. The second area houses fashion jewelry and men’s silk, giving solution to a 3rd area displaying men’s and girls’s shoes. The fourth space displays men’s and girls’s ready-to-wear.

This recent wing complements the opposite luxury stores which have been within the shopping mall for years, including Neiman Marcus, Nordstrom, Tiffany & Co., Burberry, Cartier and Louis Vuitton.

“With the brand new luxury stores coming to Westfield Topanga, we can have greater than 25 luxury stores,” said Colin Shaughnessy, executive vice chairman of U.S. leasing at Unibail-Rodamco-Westfield, which owns the mall. “The valley is popping into that second luxury destination outside of Rodeo Drive in Beverly Hills. We get the Malibu customer coming through the canyon. We’re pulling the Santa Barbara customer down here quite regularly, which saves them an hour to drive to Rodeo Drive. And our core customers are in Calabasas and Hidden Hills.”

This recent Hermès store comes a month after the French luxury brand traveled to the Colorado mountains to unveil a recent outpost in Aspen, Colorado. In February, the high-end label unveiled a recent location in Naples, Florida.

“For us, three recent stores [in the United States] in a 12 months is sort of quite a bit,” Mahady said. “But we even have some exciting renovations happening.”

One in all those renovations is going down in Chicago, where the brand’s store on Oak Street is getting a 3rd floor to have a VIP room and enhanced services. It ought to be unveiled in October.

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