HigherDose is expanding its red light collection.

The brand, known for its Infrared Sauna Blanket, $699, and Red Light Face Mask, $349, is now launching its Red Light Neck Enhancer, $349. The product employs red and near-infrared light, which is supposed to spice up cell function, reduce signs of aging and leave skin glowing. Red light may additionally help to heal wounds and scars, grow hair, reduce chronic pain and inflammation, in response to the Cleveland Clinic.

The cordless, rechargeable device was developed to be multiuse. While its major function is for the neck and décolletage, it may possibly be turned around to focus on the back or it may possibly be placed on other areas of the body to handle concerns like pimples, signs of aging, stretch marks, pain, inflammation and more.

“You may use it anywhere in your body. That is absolutely a giant point of difference and the way we thought of doing that’s just making [it] larger so you could get more circumference of the skin so that you get larger treatment areas,” said HigherDose cofounder Lauren Berlingeri. “We now have 75 bulbs, which most have around 50 to 60.”

For Berlingeri and her cofounder Katie Kaps, this latest launch was a natural extension of the brand’s original face mask, as consumers oftentimes ignore the neck in treatments. It also reflects the brand’s overall mission, as they’re occupied with biohacking from a beauty and wellness lens.

“For the neck and décolletage, red light’s amazing for the anti-aging and skin improving advantages. Most individuals when they give thought to aging only take into consideration their face,” said Berlingeri. “The neck and décolletage is one in every of the primary places that we age.”

In keeping with Berlingeri, after one session, users will notice a glow to their skin. Continued usage, 10 to twenty minutes five times every week, will garner additional results. Think: anti-aging and brightening, she said.

“The more you employ it, the more advantages you’re going to see,” Berlingeri said.

“Everybody ought to be doing it [using red light]. It’s super protected and delicate and also you’re going to get advantages out of [it],” Berlingeri told WWD. “We actually need to double down in that department and produce more red light products. It comes right down to being a beauty-biohacking company as well. We’re all about feeling good but additionally looking good and red light technology is by far top-of-the-line beauty technologies and sweetness hacks on the market.”

Industry sources estimate the launch will reach $1 million-plus in first-year retail sales.