Telehealth company Hims & Hers has released its inaugural “Let’s Talk About Sex” report, which goals to demystify the ever-growing sexual wellness category by debunking common sex misconceptions.

The 7,000-person survey addresses top of mind questions, gender and age biases, in addition to the results of the COVID-19 pandemic and the overturning of Roe v. Wade. Hims & Hers is a component of the rapidly growing sexual wellness market, which also includes brands like Maude, which have launched in major retailers, akin to Sephora.

The Hims & Hers report projects the worldwide sex toy market will reach $62.32 billion by 2030. In accordance with the report, 63 percent of Americans imagine their life could be higher overall if their sex lives improved.

Through survey data, Hims & Hers explored common misconceptions American consumers have about sex. The report identifies the “right” amount of sex as a top concern for Americans. Responses show consumers assume everyone seems to be having more and wanting more sex. Nevertheless, data shows 72 percent of consumers are more excited by exploring different sex trends, and 31 percent of survey respondents said they were excited by role-play. The vast majority of consumers didn’t discover the quantity of sex as a difficulty. 

Many sexual misconceptions are based on gender and age biases, based on the survey, which showed many imagine women seek romance, while men only seek sex, which the report found inaccurate. The info also suggests that girls aren’t the one ones faking orgasms — one in 10 men report they’ve never orgasmed within the survey, and nearly half of Gen Z and Millennial men reported having faked an orgasm. 

Hims & Hers reports consumers imagine only men over 40 experience sexual dysfunction, and older women have little interest in sex. Data shows 86 percent of consumers imagine sexual dysfunction is entirely based on age, but other aspects, akin to prescription medication and general anxiety, can greatly impact performance. Moreover, 80 percent of ladies over the age of 45 who aren’t having sex report they aren’t completely satisfied about it. 

Survey respondents also reported that the pandemic slowed down their sex lives. The report posits that COVID-19 modified how consumers take into consideration and approach sex, as 79 percent of Americans aimed to modify up their sex lives in the course of the pandemic.

Except for COVID-19, other major events within the U.S. have also had an impact on the conversation around sex. Following the overturning of Roe v. Wade, sexual health has change into a top of mind concern for American consumers, and the survey found that “79 percent of Americans have modified at the very least one behavior surrounding sex—from more proactively educating their children about sex to having less sex themselves.” With this, American consumers are concerned their sexual liberties will proceed to be threatened.

The Hims & Hers report predicts the conversation around sex will proceed to stay a dominant and ever-evolving topic, especially within the face of major societal and political shifts.