The nonprofit organization “Buy From A Black Woman” was founded in 2016 by Nikki Porcher in an effort to get Black-woman-owned businesses to grow exponentially. Porcher has been in a position to connect over 600 of those businesses across the country to assist with that growth plan. H&M is hosting a market only for the organization, highlighting recent vendors every day of the five-day market. As there are such a lot of businesses, the market is traveling to major cities, including Chicago, Miami, and Los Angeles. The partnership between Buy From A Black Woman and H&M began in 2021 and has since hosted over 30 markets, bringing sales and exposure to an increase for over 80 businesses. “The Buy From A Black Woman Holiday Market allows us to place Black Women Business Owners in front of shoppers. Once we did this last 12 months, the community really showed out to support us, they usually loved it, which greater than validates the necessity for these initiatives,” says Porcher.

Empowering Black women is the goal of the partnership. “It’s so rewarding to see the continued success of our relationship with Buy From a Black Woman and founder Nikki Porcher in 12 months two by expanding the Holiday Market beyond Recent York City, we’re in a position to expose more customers to Buy From A Black Woman and drive continued growth for the business owners. We’re looking forward to this 12 months’s market and to continuing to construct our partnership with Buy From a Black Woman in support of its mission of elevating Black women entrepreneurs.”

Black Friday is the 12 months’s biggest shopping day, so supporting a Black woman in her entrepreneurial pursuits on this present day is the proper time to accomplish that. “Creating experiences like this for Black Women Business Owners is so essential since it empowers us to maintain reaching for more despite the obstacles Black Women face,” says the founder. 

A full list of vendors attending each event will be found here.