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4 Sep

How Hair, Nails, Eyes Are Getting a Daring Makeover

LONDON — The Apple TV+’s docuseries “The Super Models,” which dives into the rise of Cindy Crawford, Linda Evangelista, Naomi Campbell and Christy Turlington, out on Sept. 20, is driving the return of supersized beauty.

Think big hair, daring nails and XL sunglasses.

Hair volume products are up 30 percent year-over-year within the U.K., in response to beauty retailer Space NK; meanwhile, searches for hair volume on TikTok have surpassed 220 million.

“I feel during any economic crisis hair is definitely the one thing people still put money into. I assume very similar to red lipstick ruled throughout the war, that one investment in your hair seems to make more of a difference than a latest dress or latest shoes,” said celebrity hairstylist Larry King, who has two busy salons in London’s Notting Hill and South Kensington.

Sam McKnight’s Cool Girl

Courtesy of Sam McKnight

He lists big bouncy blow dries, brushed out voluminous curls, liquid hair (styled with high shine and a healthy finish) and solid luxe colours as incoming trends.

This summer, King launched Spoilt for Selection, a hair oil with rosemary that will be used as a mask and styling product.

Sam McKnight, the person behind Princess Diana’s short, slicked-back hairstyle of the ‘90s, agrees that larger hair is on the horizon.

He said it’s a results of coming out of the pandemic that has driven this trend with many purchasers “wanting more variations.”

McKnight is launching more products into his roster with a 3 step hair care ritual designed so as to add 30 percent more volume to hair. It features a Cool Girl Volume Cleanse, Volume Nourish and Larger Love Treatment Mask.

Grier Henchy

Grier Henchy for Jones Road.

Famed makeup artist Bobbi Brown, who has a rather different outlook on glamour, is tapping into the great thing about boldness with the launch of a latest brow gel for her brand Jones Road with the assistance of Brooke Shields’ daughter Grier Henchy.

“I don’t see people wanting to return to glamour, but people do need to be put together. Eyebrows are really vital because they really do help frame the face and a put together brow makes you look really polished,” she said.

Within the eyewear market, Linda Farrow’s oversize frames account for around 25 percent of their sales seasonally with this 12 months’s numbers rising as much as 35 percent in response to Simon Jablon, owner and artistic director of the brand that his mother arrange within the ‘70s.

“As oversize frames are so a part of our brand DNA they all the time account for around 25 percent of our sunglass sales seasonally and this 12 months alone we’re seeing them account for around 35 percent,” Jablon said.

For Daisy Kalnina, founding father of The GelBottle Inc., nails during economic crises are seen as “a necessity and in addition an inexpensive luxury.”

Her fall 2023 range has been inspired by glamour with “vibrant, enigmatic and stand out from the gang nail looks,” featuring mermaid blue nails to deep crimson hues.

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