From the return of lip gloss to the growing movement toward skincare infused lip offerings, lip makeup is within the midst of an evolution. In honor of National Lipstick Day, a fast glimpse into how lipstick is faring amidst all of it.

Data from Circana shows lip makeup was the fastest-growing segment within the U.S. makeup market in the course of the first half of 2023, growing 35 percent in prestige and 21 percent in mass.

Lipstick sales specifically grew 14 percent in the course of the period.

Ulta Beauty reports the lip category is “one where we see the most important growth,” namely driven by a consumer shift toward multitasking formulas, oils and glosses. Nonetheless, vp of merchandising Kaitlin Rinehart noted the retailer can be “seeing the resurgence of classic lipsticks which have been around for years attributable to platforms like TikTok.” Some examples include MAC Cosmetics’ Ruby Woo and Clinique’s Black Honey.

Credo Beauty, meanwhile, reports growth across its entire lip category, with lip liner being the fastest-growing segment. Throughout the last yr, the retailer introduced latest liners from brands including RMS Beauty and Credo’s in-house line, Exa Beauty.

And while the impact of ongoing National Lipstick Day promotions stays to be seen, Circana reports that three prestige lip products were sold per second in the course of the week of the National Lipstick Day 2022.