It’s 2023, and it’s a Barbie world. The colour pink is, well, in all placesand the toy doll is in her Renaissance era. On TikTok, it’s called Barbiecore: magenta lipstick, platinum hair, and bubblegum-colored ensembles are all on display with Aqua singing “I’m a Barbie girl” within the background.

We suspect this is essentially as a consequence of Greta Gerwig’s highly anticipated live-action movie starring Margot Robbie (and Ryan Gosling as Ken), coming out this summer. However the fervor surrounding Mattel’s quintessential girlboss has been increase for quite a while.

Since her inception in 1959, Barbie has inspired countless artists, designers, and sweetness and fashion trends. Nicki Minaj turned her penchant for Barbie right into a huge a part of her personal brand, and Trixie Mattel’s drag style is fully inspired by the doll. A blonde Kacey Musgraves arrived on the 2019 Met Gala cosplaying because the Moschino Barbie Doll, and Kim Kardashian wore blindingly Barbie-pink Balenciaga catsuits for her SNL debut in October 2021. Within the spring of 2022, Pierpaolo Piccioli went full-on fuchsia for Valentino’s Fall 2022 runway showwith celebrities like Anne Hathaway, Zendaya, and Lizzo dressed from head-to-toe within the bubblegum hue.