I have not broken out the whiteboard and dry-erase markers to do the maths, but when I needed to guesstimate based on diligent statement, Kate Hudson wears a beige-pink lip color a solid 85 percent of the time. Even when she’s at an especially glam event, that natural-looking hue is certainly her go-to — it’s true to her California-girl vibe. The opposite 15 percent of the time, she goes bolder with a fun, classic red. However it looks like she’s squeezing a surprisingly dark shade into her repertoire for 2024, and I can count on just one hand how again and again I’ve seen anything similar on her before.

Hudson was seen visiting Jimmy Kimmel Live on Monday, January 22, looking chic yet casual in jeans, black boots, and a loose-knit black sweater over a white button-down shirt. But her lipstick was decidedly less low-key.

Along with subtly shimmery champagne eye shadow and glowy skin, the Oscar winner wore a super-deep shade of berry lipstick. The opaque, purply red had an ever-so-slightly glossy, satin finish that made her smile beam extra-bright.