IMG, the official organizer and operator of NYFW: The Shows has unveiled its slate of programming and events to enhance the official NYFW schedule, released by the Council of Fashion Designers of America, in partnership with IMG, last month.

NYFW: The Shows is produced by IMG Focus and can happen Feb. 10 to fifteen, live at Spring Studios and virtually at NYFW.com. They’re sponsored by Afterpay.

IMG Fashion Alliance designer Rodarte kicks off NYFW on Feb. 10 at 4 p.m. on the Weylin in Brooklyn. Following the runway show, IMG will host a celebration on the newly opened Jac’s on Bond celebrating the autumn 2023 collection of designers Kate and Laura Mulleavy.

On Feb. 11, IMG model Ella Emhoff, who can be an artist and dressmaker (in addition to the daughter of U.S. Second Gentleman Doug Emhoff and stepdaughter of U.S. Vice President Kamala Harris), will host a one-day-only “Ella Emhoff Likes To Knit” pop-up at Spring Studios, inviting the industry to preview her handmade, one-of-a-kind knitwear. The pop-up will close with a cocktail party at Spring Place.

In collaboration with IMG, the Black in Fashion Council Discovery Showrooms supported by Shopify will return for a sixth season. The Showrooms will feature designers Cise, Diotima, Ella Lisque, Jeofroi, Made by Ciraco, Madamette, Oak and Acorn, Sincerely Ria and Torlowei. The BIFC Discovery Showrooms will run Feb. 11 to fifteen, offering visibility to Black designers. Alumni of the BIFC Discovery Showrooms include Theophilio, House of Aama, Harbison, A. Potts, Kenneth Nicholson, and Marrisa Wilson.

Afterpay has created all-access experiences for consumers and can support the following generation of designers with RunwayX by Afterpay, a latest space at Spring Studios built exclusively to showcase emerging creatives who represent the longer term of fashion.

Starting Feb. 11, RunwayX by Afterpay can have two runway shows day by day with Aknvas, BruceGlen, Colin LoCascio, KGL, Melke, Private Policy, Sukeina and Tia Adeola.

Within the lobby of NYFW: The Shows, Afterpay has created The Afterpay Xperience, an immersive takeover open to the general public with live runway show viewing parties, photo moments, and a customization station using deadstock materials. Consumers can register without spending a dime tickets at NYFW.com/Afterpay.

On Feb. 13, NYFW: The Talks will return with the Way forward for Fashion presented by Afterpay. A panel will discuss fashion technology and innovation featuring Natalie McGrath, vice chairman of selling at Afterpay; Lior Cole, American fashion model and Web3 entrepreneur; Leila Mashouf, cofounder and chief technology officer of Rubi Labs, and Matt Choon, chief executive officer and founding father of Bowery Showroom, with moderator Nikki Ogunnaike, senior digital director of Harper’s Bazaar.

Throughout the week TreSemme will host styling appointments at its NYFW: The Shows Salon, where guests can view a brief film titled “Fluid,” which features an underwater routine centered on the fluidity of hair produced by creative director, IMG model and choreographer Parris Goebel, and performed by the USA Olympic Artistic Swimming Team. Goebel will speak on a NYFW: The Talks panel presented by TreSemme to debate Fluidity in Fashion and Beauty alongside designer Jonathan Simkhai and celebrity hairstylist Lacy Redway.

IMG will introduce two latest social series for Black History Month. The primary, “Highlight Series — Black Impact,” highlights designers, models, photographers, stylists, executives and industry leaders who’ve left their mark on the industry. The second, “Where It Got here From,” shall be an academic series with history lessons on trends, including Logomania, Luxury Sneakers, and the Portrait Neckline, and their origins within the Black community. Each shall be on Instagram; the Highlight series shall be on @fashionweek and “Where It Got here From,” shall be on @nyfw.

As well as, IMG shall be digitally activating with Black Beauty Roster, a digital diversity and inclusion platform focused on diversifying beauty across fashion and media. BBR will bring followers real-time coverage backstage at Studio 189, highlighting hairstylists and makeup artists inside their network who will showcase methods for styling textured hair and shade matching, live to tell the tale Instagram and TikTok.

Further, On Location, an experience provider, will offer fashion fans the chance to purchase tickets to such shows as Altuzarra, Badgley Mischka, Christian Cowan, Sergio Hudson, Bibhu Mohapatra, Puppets and Puppets and The Blonds, amongst others, at onlocationexp.com/new-york-fashion-week-tickets.

NYFW: The Shows is presented by Afterpay, with official partners TreSemme, Yahoo and OTR Premium Cocktails. Your entire schedule, which features greater than 125 designer activations, is at NYFW.com/schedule.

The digital destination of NYFW: The Shows is NYFW.com. Shows and presentations can even be presented on Runway360, CFDA’s centralized digital hub. People can even follow @NYFW across TikTok, Instagram, Twitter and Facebook.