Nowadays it’s not about picking one aesthetic and sticking with it. In 2023, our make-up transforms as much as our ever-changing, ever-fluid identities do. Our emotions and thoughts are continuously shifting, so why wouldn’t we mess around with our make-up and experiment with different looks, picking and selecting depending on our mood that day? Swapping one look out for one more prefer it’s a Rubik’s Cube.

It was this playful continuously changing approach to beauty that photographer Méile Hirtz desired to capture in her latest beauty shoot. “Our principal idea was to assume an object which might tell our beauty story in a single image. So I created one unique face for all the sweetness looks we had,” she says. “To go further in this concept, I carried out this mix-and-match contained in the story with some images which create very specific and interesting emotions.”

Taking inspiration from the pictures of Jean-Paul Goude, particularly his collages series and the thought of making imaginary characters, Hirtz and the sweetness team created a personality with multiple facets, transforming her energy through the hair and make-up looks.

“Chloé [Demoussis, the make-up artist] worked with texture on the face, graphic eyeliner, changing eyes colors and powerful colors to realize this radical change between looks,” explains Hirtz. “Joséphine [Brignon, the hair stylist] used wigs to amplify absurd looks and Lisa [Michalik, grillz] created a special grillz for one look to get this alte vibe. From one look to a different, now we have the sensation that it’s one other personality.”

Photography Mélie Hirtz, make-up Chloé Démoussis, hair Joséphine Brignon @ artlistparis, grillz Lisa Michalik @ saintgermain, styling Céline Laviolette, model Arina / Casting @ annabellelisabethrose, photography assistant Enzo Tonati, graphic design Marius Turpin.