Lovett Home is where functional chocolates, sci-fi novel inspired perfumes and Versace towels which have been repurposed into handbags coexist under one roof.
Newly opened in Delavan, Wisconsin, the 1,500-square-foot boutique is a mirrored image of founder Stacey Bresnahan’s own appetite for the unexpected.
“My husband found the home and said, ‘What do you’re thinking that?’ — instantly, I knew it will make an excellent boutique to deal with these brands I like,” said Bresnahan, who founded the fragrance brand Laubahn Perfumes, in 2020.
“Fragrance has been a passion of mine since I used to be young; my grandmother had this garden after I was six or seven years old where she’d grow all these different herbs — peppermint, cilantro — and I used to be just blown away by what they smelled like and the way they stayed on my hands,” Bresnahan said.
The Laubahn line includes six fantastic fragrances, ranging in price from $110 to $175 and every inspired by elements of a sci-fi novel Bresnahan dreamed up. She recruited writer Sassy AyR to pen the book, titled “Life on a Star,” and perfumer Ralf Schwieger (designer of Frederic Malle’s Lipstick Rose) to craft two of the scents throughout the line.
Laubahn’s perfumes and soaps will likely be available for purchase at Lovett, alongside other fragrance brands including Van Dang Fragrances and Wicker’s Creek. And while Bresnahan is pausing on crafting latest fragrances for Laubahn while she grows her boutique, she developed separate Lovett candles and diffusers in a signature herb-infused scent and retailing for $55 and $45, respectively.
“We selected Delavan since it’s up-and-coming,” Bresnahan said. “Everyone who has are available [to Lovett] to this point has said ‘Oh, we wanted something like this.’”
Beauty brands carried on the boutique include Philip B., Derma E and Tammy Fender; there are also ingestibles from The Functional Chocolate, which claim to stabilize stress and combat PMS symptoms. Lovett’s growing collection of area of interest clothing and accessory brands includes Los Angeles-based Flying Tomato, jewelry brand Sea Lily, and Lola’s Bag, which sells purses made in Mexico of woven recycled plastic.
“What draws me to a brand is their passion for what they do and their creativity; they aren’t huge, mainstream brands, but they’re being creative with what they’re doing,” said Bresnahan, who envisions Lovett as an area for the local people not only shop, but to socialize and gather.
“We’re going to have yoga, music, art — every thing,” Bresnahan said.
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