A Zara First: Zara dropped its first collection with Circ, the brand’s first capsule using recycled poly-cotton blends after parent company Inditex invested within the fiber-to-fiber recycling company in July.

Circ’s tech tackles the long-standing problem of recycling poly-cotton blends. It’s the one platform to successfully separate poly-cotton blended textile waste and get better each cellulosic cotton and artificial polyester. It then turns them into latest fibers and textiles.

The corporate goals to scale back the necessity for virgin textiles in the provision chain. Currently, just one percent of poly-cotton blends are recycled.

Zara’s Circ capsule features 4 pieces — a brief, a halter top, a shirt and wide-legged trousers — using lyocell made from 50 percent recycled poly-cotton, and polyester made with 43 percent recycled poly-cotton. The pieces are in a light-weight, earthy burgundy.

It’s the primary project coming to fruition for Zara and Circ. Zara invested in Circ back in July as a part of a $30 million series B funding round that also included Bill Gates’ Breakthrough Energy Ventures and American textile manufacturer Milliken & Company, amongst others. Circ then closed a $25 million round of funding backed by European online fashion giant Zalando, global materials science company Avery Dennison and Korean manufacturer Youngone on March 1.

In response to Breakthrough Energy Ventures, the textiles industry is estimated to account for greater than 1 billion metric tons of carbon emissions, the biggest portion of which comes from raw materials.

T-shirt Tease: For Earth Month, Lululemon debuted its first products made with a plant-based nylon: appropriately green T-shirts with a twist.

The drop is a component of a multiyear commitment with materials maker Geno, which employs sugar cane and industrial corn (amongst other inputs) to make a bio-nylon. The drop features a men’s “Metal Vent Tech” shirt ($78) and girls’s “Swiftly Tech” shirt ($68), each utilizing Geno’s plant-based nylon material, available online starting Tuesday.

The fabric content varies between the styles, however the products contain greater than 50 percent plant-based nylon, at the very least 40 percent recycled polyester and three percent elastane (which comprises 30 percent plant-based content), in response to the brand.

Across its portfolio, Lululemon relies on nylon (37 percent), polyester (25 percent) and cotton (15 percent) as chief materials in its mix. This latest drop signals the brand’s aim to scale back its impact by sourcing more renewable inputs including the goal to make 100% of its products with “sustainable materials” with “end-of-life solutions” by 2030.

“As we glance to our 2030 goals, by transitioning our nylon to renewable content, we’ll impact the biggest volume material we currently use,” said Esther Speck, senior vp, global sustainable business and impact at Lululemon, to WWD. Speck called the fabric a “game changer for the industry.”

Meanwhile, latest B Corp brand The Fision experimented with farm-to-factory traceability tool FiberTrace for its T-shirt launch debuting Friday. The certified-“Good Earth” (meaning regeneratively grown cotton) men’s and girls’s shirts are embedded with FiberTrace tech on the raw material level and retail for $99 in three colorways on the brand’s website.

Exclusively to WWD, The Fision’s chief executive officer Josh Gelder said he hopes the launch showcases the “way forward for fashion being transparent.”

Act on Fashion: American Circular Textiles (ACT) group, a coalition of circular corporations, released its first white paper Wednesday for U.S. policymakers addressing circularity gaps.

The founding members span Circular Services Group (which assembled the group last yr), Rent the Runway, The RealReal, Arrive, Fashionphile, Recurate, Supercircle and Thrilling. H&M, Reformation and Debrand newly joined as members.

The paper covers these strategic areas: fostering green jobs and economic development (through a circular tax incentive); protecting domestic supply chains; offering each value and sustainability to consumers; achieving scale, and prioritizing the waste hierarchy (via prolonged producer responsibility laws) with incineration and landfill only as a final resort.

With some 30 billion kilos of textile waste annually, per the U.S. Environmental Protection Agency (and Recent York’s clothing waste alone the peak of the Empire State Constructing) the issue is in dire need of solving. “We’re filling that void and hoping to launch a discussion about solutions,” said ACT and Circular Services Group founder Rachel Kibbe in an announcement.