Iris Apfel could have celebrated her one hundred and first birthday, however the style icon shows no signs of slowing down.

Her newest project: a makeup collaboration with Ciaté London.

Consisting of eight stock keeping units — including two eye shadow palettes, three lipsticks, nail wraps and a collectible bag — the gathering launched exclusively at Nordstrom on Sept. 29.

“Beauty is in the attention of the beholder — you do what makes you’re feeling beautiful and the way you should express yourself that day. I like putting on makeup,” Apfel said. “It’s a part of how I express myself, together with fashion — I placed on my shiny lipstick and I feel confident in myself.”

For Ciaté, the gathering builds on its history of buzzy collaborations. The brand has done collections with everyone from Jessica Rabbit to Miss Piggie. “We at all times need to associate ourselves with empowering individuals and talent,” said Charlotte Knight, the chief executive officer and founding father of Brand Agency London, Ciaté’s parent company. “For us, it’s greater than slapping some IP on top of an eye fixed shadow palette. They need to stand for something.”

Knight said she keeps a “wish list” for collaborations, and that Apfel has been on it for the last five years. “She is totally iconic. Her imagination is limitless,” Knight said. “She has a timeless fashion about her and he or she is really unforgettable. If we are able to all become old gracefully and be a bit of bit Iris, I believe now we have succeeded at life.”

The products reflect Apfel’s audacious approach to style and Ciaté’s no-holds-barred approach to beauty was one in all the things that attracted her to the brand. “Charlotte isn’t afraid to mess around with shiny, daring colours. I actually found the collaboration delicious. It was a lot fun,” Apfel said. “I enjoyed exploring different textures and color shades for lipsticks and the attention shadows. The world is a really gray place and I desired to do a pleased, joyful collection.”

The gathering comes at an auspicious time for  Brand Agency. Along with Ciaté, which can also be sold in Douglas in German, Mecca in Australia, Tmall in China and plenty of e-commerce sites within the U.K., its roster includes Skin Proud skincare, and Lottie London, a Gen Z-focused makeup brand.

While Ciaté’s lip business took a success during COVID-19, its Dewy Collection of complexion products infused with treatment properties has resonated with consumers. Industry sources estimate brands sales at $17 million, a figure Knight declined to comment on.

Lottie is sold in about 1,000 doors, including Walmart and Ulta Beauty, and shall be expanding to Walmart and Liverpool in Mexico later this yr.

“There may be quite a lot of vibrancy back in the colour market,” Knight said. “It was difficult through the pandemic, but we people wanting to unleash their creativity again and have that moment of self-love.”

Lottie’s products are priced below $10, which Knight believes is a plus in the present economic environment, and he or she’s also focused on multifunctional formulas.

“Multitasking products is something persons are going to be leading into increasingly more as they’re tightening their belts with inflation,” she said. “I also think consumers will turn into more loyal to the brands they love. You would possibly not be so willing to splurge on recent brands that you just’ve not tested before, but you’ll double down on the brands you’re keen on.”

When it comes to challenges — supply chain issues are still problematic, particularly with the continued lockdowns in Asia and ever-rising freight costs.

Still, the corporate continues to expand, with skincare — a comparatively recent category for Brand Agency — a recent focus. “Over the following six months, we’re going to proceed to expand categories,” Knight said. “Our platform is targeted on the message — be happy with who you’re.

“We would like to assist the younger generation who’ve grown up on social media and are continuously comparing themselves to unrealistic beauty ideals,” continued Knight, who has a 17-year-old daughter. “We would like Skin Proud to assist this generation be more accepting of who they’re.”

That’s a message that resonates deeply with Apfel, who said she often describes herself as “the world’s  oldest living teenager.”

“I’m very curious and like to proceed at all times learning,” she said. “This keeps my energy levels high.”