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Jonathan Anderson, the creative director for JW Anderson and Loewe, has a knack for surrealist, mind-bending fashion design. The Loewe Anthurium dress that Zendaya sported last fall nearly broke the web, and let’s not forget the label’s stilettos with a cracked egg at the bottom of the heel. What’s next for the boundary-pushing designer’s JW Anderson line? A touch can have dropped today on Instagram.

This morning, the JW Anderson Instagram account was completely scrubbed, save two posts: One among a spinning loading sign, and one other of a bare chested man scooping up Vaseline Original Petroleum Jelly. (We’re scratching our heads, too.) Commenters are in two camps, with some brushing it off as a hack and others anticipating a latest — potentially slippery — latest launch. Brands commonly scrub their accounts before groundbreaking launches, so we’re with the non-hacker hopefuls within the comment section.

Vaseline is on the rise because of the viral slugging trend — the brand’s market size is predicted to transcend $651 million by 2027 — so could this be a collaboration between two veritable icons, JW Anderson and Vaseline? Jonathan Anderson has a fragrance line and a candle line, but petroleum jelly could be pushing it.

While the Instagram post may not result in a JW Anderson x Vaseline collaboration, you possibly can’t deny the irony that it took Vaseline about 163 years to go viral with the slugging beauty trend. And now? Vaseline has officially gone from a lowly medicine cabinet mainstay to a designer muse. Whether or not a collaboration is on the table, Vaseline is undoubtedly a skincare superstar, with dermatologists, editors, and aestheticians singing its praises for healing cracked heels, caring for cuticles, and protecting lips from chapping.

Vaseline’s key ingredient is petroleum jelly, which is an occlusive ingredient that creates a barrier in your skin to maintain moisture locked in. This has myriad advantages: Marathon runners adore it for stopping chafing and beauty gurus use it slug overnight for glowing skin after they get up. Vaseline and similar petroleum jelly products are also helpful for healing wounds and reducing redness and swelling within the affected area, based on a 2013 study published within the Journal of Drugs in Dermatology.

While we hit refresh on our feeds to learn more, consider this your sign to fill up on Vaseline during dry skin season.