Is Isamaya Ffrench the busiest person in the sweetness industry? The make-up artist today is announced as the brand new Beauty Curator for Off-White, where she’s going to help elevate and push the brand’s make-up offerings into latest territories, after its beauty range launched last April. 

“Off-White speaks to a complete generation. Off-White Beauty shall be the proper technique to bring this experience to a complete latest dimension and I’m incredibly excited to be working on the sweetness line in collaboration with Ibrahim Kamara,” says Ffrench. 

Over her decade-long profession, Ffrench has teamed up with brands including Tom Ford, Christian Louboutin, Burberry and Byredo to assist them with their make-up ranges. In 2018, she founded Dazed Beauty, alongside Bunny Kinney, and last yr she launched her namesake line of beauty products, most recently dropping a pair of dick-shaped lipsticks. She can also be a component of the Farfetch Beauty Global Collective and puts out music together with her four-piece ensemble Alto Arc, in addition to with Sam Thomas (who she has an album coming out with later this yr).

This latest role with Off-White has been years within the making, and one which was discussed with founder Virgil Abloh before his tragic death. “We discussed her two-and-a-half years ago with Virgil, and Virgil loved her,” Andrea Grilli, the brand’s chief executive officer told WWD. “One among my most memorable beauty moments was supporting Virgil’s runway vision and I feel so honoured to proceed creating in celebration of his legacy,” Ffrench said in the identical interview. 

Off-White joined the sweetness market last yr with “Paperwork”, a ‘genderless’ range of nail polishes, fragrance and face crayons. In a saturated market, which appears to be getting more crowded by the day, Off-White shall be hoping Ffrench can assist make a much bigger impact than it has managed to this point. The brand noted that Ffrench will push the sweetness range into latest territory with “boundary-breaking, elevated packaging, designed for everyone”. With oyster-shell eyeshadow palettes for Byredo, and horse-head, penis, and nipple-ring packaging for her own brand already under her belt, all eyes shall be on what comes next at Off-White.

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