Isla Beauty is “popping in” at Hill House Home in Rockefeller Center on Saturday. 

Tracy Dubb, cofounder of Isla Beauty, has been connected with Nell Diamond, Hill House Home founder and chief executive officer, for several years. 

“In my previous life before I began Isla, I used to be a VC investor and cofounder of a fund that’s now one in every of Nell’s biggest investors, so I even have been near the brand through its whole journey,” said Dubb. “I like the best way that they world construct and our world is different but we attempt to do the identical at Isla.” 

Isla, which launched during COVID-19 and is digital-first, may have the chance to fulfill consumers in real life and permit them to check out the brand’s five products. 

“We don’t really have a Latest York outlet for people to return and touch and feel the product and that’s obviously super vital in beauty. This can be a first foray of many into more physical stuff,” said Dubb. 

While the brand declined to share expected sales figures for the day’s event, Dubb expects it to offer exposure and consumer insights. “The sweetness landscape is all the time changing, so things like pop-ups or brand collaborations are an ideal option to test audience and feedback,” she said. 

While guests will have the option to buy Isla Beauty products, those that spend greater than $250 on Hill House Home merchandise will receive The Elixir, $56, as a gift-with-purchase. “It’s summer and the right product. It’s a very hydrating toner meets essence type of step,” said Dubb. “It’s great for this heat and humidity.” 

Shoppers may also have the option to receive a Hill House Home-specific gift code for a recent Isla Beauty product set to launch next month.