Ever wish you could possibly discover a foundation that was expertly matched to your unique skin tone? Well stop wishing and meet True Match Super-Blendable by L’Oreal Paris. The vegan formula offers a skin-like finish and precise color match—plus it’s alcohol-free, oil-free, fragrance-free and non-comedogenic.

So, should you’re like us, you is likely to be wondering how that is even possible—and why it’s going viral. Well, we went straight to the expert for answers. Balanda Atis is the Scientific Director for L’Ore al Paris and is here to interrupt it down.

All About Inclusion
Balanda starts off by saying that True Match is the authority of inclusivity for L’Oréal Paris due to the science that supports the superior results. “Once we sat right down to create our strategy on what was needed to grasp the colour behind shades, we realized that it was through science,” says Balanda. “Scientifically understanding the colours that make up our skin tone allowed us to construct a robust research plan to enhance our shades.”

To know the various skin tones that exist around the globe, L’Oréal Paris performed studies that helped explain the nuances of skin color. That meant that Balanda and her team traveled to different parts of the world capturing images of skin. They used tools that mainly work like a camera, but as an alternative of providing you with a picture, it gives you the breakdown of the colours within the skin. Balanda says, “From Nigeria and Kenya to India, Indonesia and the U.S., they were in a position to collect over 20,000 data points which helped us to create the amazing shade range now we have today!”

The Power of 6
The important thing to this lightweight, Super-Blendable foundation is the 6 pigments which might be helping 99% of ladies find their shade match. Throughout the evaluation of the info collected, Balanda and her team found that a few of skin tones needed additional colorants outside of those that were historically used. “Finding one of the best shade of foundation is important to helping us all feel that we’re showing up with our greatest self! And having a broad range of pigments allows us to achieve tones which were challenges to seek out prior to now,” says Balanda. “I feel that if we’re confident in knowing that now we have a shade that matches us it helps to indicate the wonder all of us have, that is the epitome of a True Match.”

As a girl of color, Balanda do not forget that there have been no options for her when she was younger. “I’d undergo my mother’s makeup bag and will only discover a lipstick (which that didn’t even match),” she says. “I felt self-conscious of myself and knew that I wasn’t seen as necessary.” Fast forward to today, “I’m proud that I even have an answer and so do my family, friends and other people from around the globe,” she adds. “All of us can profit from the strong research behind this amazing foundation.”

And in case you’re wondering (like we were!), Balanda proudly wears C8. So, what are you waiting for? You possibly can even do it out of your couch at once! To search out your True Match, just click here to find your perfect shade match now.