J. Crew is continuous the celebration of its fortieth anniversary with its men’s spring campaign.

The style retailer has tapped 10 photographers for its upcoming men’s campaign, which is supposed to capture elements of recent America as a method to honor the brand’s roots. 

The photographers, a few of the company’s favorites, include Brian Adams, Cole Barash, Miranda Barnes, Eric Chakeen, Ilyes Griyeb, Curran Hatleberg, Daniel Jack Lyons, Liam Macrae, Yael Malka and Bethany Mollenkof. The photographers captured images in states resembling California, Texas, Alaska, Colorado and others. 

Photographs include Barnes’ image of an ice machine outside a convenience store in Texas, Mollenkof’s picture of a lake and mountain backdrop in California and Barash’s photo of a pack of llamas in Colorado, amongst others.

The campaign is the most recent to return from J. Crew men’s creative director Brendon Babenzien, who was appointed to the position last May. Babenzien is the cofounder of menswear label Noah and previously served because the design director at Supreme. 

That is one among J. Crew’s latest initiatives. In January, the retailer launched “J. Crew At all times,” which offers a 360-resale program powered by ThredUp. The initiative was meant to further the corporate’s circularity and sustainability efforts. 

On the menswear front, J. Crew went further into the category last fall by opening a latest men’s concept store in Manhattan’s NoHo neighborhood. The shop offers an edited curation of the brand’s men’s collection, vintage pieces and a café.