Jacquemus Lands on Lake Como With Picture-perfect Pop-up

12 May

SUMMER READY: Pair Jacquemus founder-slash-master of visual communication Simon Porte Jacquemus with Lake Como’s picture-perfect scenery and also you get a match made in Instagram heaven.

As teased by the brand on its social media account via videos of boat trips across the lake and cabriolet automotive drives across the Italian town, the French label has landed in luxury destination Cernobbio, taking on a store traditionally managed by Tessabit. It is a luxury retailer founded in 1953 by the Molteni family and currently operating greater than a dozen stores on the shores of Lake Como, along with its e-commerce.

Running through Oct. 16, the Jacquemus 538-square-foot pop-up celebrates the launch of the second drop of “Été,” a capsule collection dedicated to summer. As reported, the project was introduced last month, when the primary drop hit the shelves of Saks Fifth Avenue stores in Latest York and Beverly Hills, in addition to its e-commerce, exclusively.

The Jacquemus pop-up in Cernobbio, on Lake Como.

Yoann & Marco/Courtesy of Jacquemus

The gathering is an ode to the French Riviera, a recurrent source of inspiration for the designer, who grew up within the village of Bramejean in southern France, before moving to Paris after which launching his brand in 2009.

The range hinges on reinterpretations of Jacquemus’ signature styles across each women’s and men’s ready-to-wear, handbags and hats, offered in exclusive colorways equivalent to canary yellow and natural earth tones.

Pieces of the “Été” capsule collection showcased at the Jacquemus pop-up in Cernobbio, on Lake Como. — Pieces of the “Été” capsule collection showcased on the Jacquemus pop-up in Cernobbio, on Lake Como.

Courtesy of Jacquemus

The items stand out within the retail space, which is tinged with a captivating retro vibe with its old-school picket furniture and typical Italian mosaic flooring. Matching the statement jewelry pieces included in the gathering, sun-shaped metal sculptures dominate the windows, that are framed with shutters covered in straw to further telegraph the summery spirit of the capsule.

It is meant that the “Été” project will involve a series of international locations, each offering a unique selection. The names of the opposite cities that may participate within the activation are still under wraps.

Inside the Jacquemus pop-up in Cernobbio, on Lake Como. — Contained in the Jacquemus pop-up in Cernobbio, on Lake Como.

Courtesy of Jacquemus

This just isn’t the primary time the hip French brand has opened pop-ups in Italy. Last yr, the Jacquemus 24/24 retail format inspired by automated convenience stores hit Milan during fashion week in February. A couple of months later, the brand also opened its first flagship in Paris’ Avenue Montaigne.