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9 Sep

Jawara Shares The Secret Behind The Hair At Helmut

Jawara Shares The Secret Behind The Hair At Helmut

Creative director Peter Do kicked off Recent York Fashion Week spring 2024 together with his debut at Helmut Lang. The highly anticipated show was speckled with ‘90s inspiration. Accordingly, the makeup and hair looks were an ode to sleek beauty with a side of grit.

All the pieces from gel-slicked styles, to perfectly quaffed Afros were crafted by Jawara Wauchope. He was inspired to create hairstyles that evoke the sensation of busily running around Recent York City. “The looks represent all things cool, beautiful and chic hair,” he says. As a way to achieve this, Jawara and team used Dyson tools and Bumble and Bumble products. “We wanted the hair to be really gritty and have lots of grease to it.”

Jawara on Creating the Hair Looks at Helmut Lang’s SS24 Show
Model on the runway on the Helmut Lang Spring 2024 Ready To Wear Fashion Show at Skylight at Essex Crossing on September 8, 2023 in Recent York, Recent York. (Photo by Giovanni Giannoni/WWD via Getty Images)

Meanwhile, the look was accomplished with a no makeup-makeup complexion and dagger sharp liners by Daniel Sallstrom. To get the job done, Sallstrom lined the upper lid with MAC Chromaline cream liners in hues of yellow, red, black and fuchsia. Moreover, the liner was layered with acrylics for a rubber-like finish. Unlike a cat-eye, which is applied with a slight upward turn, Sasstrom dragged the liner straight out from the corner. “The liner may be very sharp,” says Sasstrom, “as if it’s been cut with a knife.” 

So when you’re in search of inspiration this fashion week or beyond, take note from Jawara’s ready-for-anything looks. Grab your gel and embrace a slicked-back style or just rock your gorgeous Afro. A colourful liner doesn’t hurt either.

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