LONDON — Jean-Marc Gaucher, the person who saved the French ballet shoe company Repetto within the Nineties, died Tuesday, at 70 years old.

He was the chief executive officer and president of the brand. His death was confirmed by his wife, Catherine.

“It’s with deep sadness that we announce the sudden passing of Jean-Marc. Jean-Marc was a lover of life. He lived it with passion, talent and all his visionary qualities,” she said in an announcement, adding that Gaucher was surrounded by his family and family members.

Gaucher took over as CEO in 1999 when the brand’s popularity declined after the death of its owner, Rose Repetto, who began the corporate in 1947 after creating ballet shoes for her son.

He bought control of Repetto from the French bank Caisse Centrale des Banques Populaires for $18.8 million.

In June 1999, Gaucher said Repetto had sales of $18 million in 1998 and barely greater than $300,000 in profits.

He expanded the business into international limelight and defined it as a luxury shoe brand by expanding its categories into ready-to-wear, small leather goods and fragrances.

Repetto opened their first store in Recent York’s Soho in fall 2015. 

Gaucher was born in Montreuil, France; his father worked on the automotive manufacturer Renault and his mother was a shopkeeper.

His profession as a businessman properly kicked off within the late ‘80s, where he began working with Reebok on their exclusive distribution of products in France.

In 1994, he became CEO of Reebok France and vp of Reebok International before taking up at Repetto.

Gaucher helped the shoe company slide into the posh sector via collaborations with big fashion houses.

Repetto collaborated with Issey Miyake in 2000, followed by Yohji Yamamoto in 2002, Comme des Garçons in 2004 and Karl Lagerfeld in 2009.

He launched the Dance for Life foundation in 2007 as a part of the brand’s sixtieth anniversary to support dance schools world wide, from Iraq, Cuba, Haiti, South Africa, Brazil to Ukraine.

Gaucher worked closely along with his daughter, Charlotte Gaucher-Holmann, as he prepared at hand the keys over to her.

In the beginning of 2022, he appointed Laurence Lévy as CEO of the brand and following his death, Gaucher-Holmann took over as president.

Lévy graduated from French business school HEC and began her profession as a method consultant at management consulting firm Oliver Wyman before joining multinational food corporation Danone’s corporate strategy department.

She joined L’Oréal in 2012, which is where she met Gaucher-Holmann.

Lévy held quite a lot of positions for the following decade within the group’s travel retail division, culminating in her appointment as global deputy general manager for Yves Saint Laurent Beauty.

She had a six-month stint at Repetto in 2007 before rejoining in January 2022 as its strategic director.

Gaucher-Holmann, 36, spent greater than 12 years at L’Oréal, in its luxury division in addition to Lancôme and Yves Saint Laurent brands.