Jenny B. Effective has been promoted to editor in chief of WWD‘s Beauty Inc, effective immediately.

Effective began working at Beauty Inc in 2001, and has been executive editor of beauty for WWD since November 2017. She’s going to proceed to oversee beauty content across Fairchild Media Group, WWD’s parent company, and report back to James Fallon, editorial director of WWD and Fairchild Media Group.

“Jenny’s passion, inspiring leadership, knowledge and creativity make her immensely deserving of being named editor in chief of Beauty Inc,” said Fallon. “Under her direction over the previous few years, WWD’s beauty coverage has expanded to cover more categories, resembling wellness, and has grow to be much more of a must-read, not just for its up-to-the-minute breaking news but in addition its in-depth evaluation of the sector’s trends — each current and shortly to return. Beyond that, she has taken Beauty Inc’s live global events to a different level along with her curation of speakers and compelling content, further enriching WWD’s coverage of the wonder sector. Jenny’s talent as a journalist is recognized not only at Fairchild Media Group and Penske Media, but throughout the industry.”

“From her expert industry reporting to her exceptional leadership and mentorship across the wonder community, Jenny has been the driving force of beauty at WWD for a few years, making her elevation to editor in chief much more meaningful to us all,” noted Amanda Smith, president of Fairchild Media Group. “Under her guidance, Beauty Inc is synonymous with unparalleled journalism, evaluation and breaking news. She has transformed the title right into a 360-degree brand of must-read content, must-see news and must-attend global events for the very discerning beauty category. I’m thrilled to congratulate Jenny on this well-deserved promotion, and I sit up for a future stuffed with innovation and exciting possibilities for Beauty Inc and the complete FMG brand.”

Before joining Beauty Inc, Effective was editor of luckymag.com, chargeable for overseeing its launch and editorial content. She was also previously director of iVillage.com’s beauty channel, and wonder director at Self. She began her magazine publishing profession at Fairchild as senior associate editor of Salon News and Beauty News editor of WWD.

Effective is a native of Louisville, Ky., and holds a B.A. in Art History and an M.A. in Journalism from Latest York University.