PARIS – Jérémie Le Febvre, previously chief executive officer at luxury streetwear label A-Cold-Wall, has been named chief executive officer of Fursac.

The lads’s label is owed by French fashion group SMCP. Le Febvre will even join the SMCP executive committee.

He takes over from Elina Kousourna who recently took on a latest role inside SMCP, which can also be parent company to Sandro, Maje and Claudie Pierlot. Kousourna took excessive spot at contemporary brand Maje in March.

“Throughout his profession, he has developed a strategic vision of the industry, knowledge of the lads’s ready-to-wear on the European, American and Asian markets, and leadership that will likely be major assets for the event and expansion of Fursac,” said SMCP chief executive officer Isabelle Guichot.

Before taking the management helm at A-Cold-Wall, Le Febvre served as executive director of AMI Paris and helped develop the brand internationally. Le Febvre got here to the style industry after 10 years within the financial world.

“I’m delighted to be joining the SMCP Group and Fursac at a vital moment for the brand. Counting on my experience in international markets, I’ll proceed the work carried out by Elina Kousourna over the past three years. I would really like to thank Isabelle Guichot, Gauthier Borsarello and the remaining of the SMCP board of directors for the arrogance they’ve placed in me to proceed to develop the Fursac brand,” said Le Febvre.

Under Kousourna, Fursac launched into an ambitious overhaul. It rebranded and dropped the “De” from its name, revamped its physical stores, upscaled its concept and expanded from 54 stores mainly in France to 69 stores across Europe. She brought on designer Gauthier Borsarello as creative director in January 2021, and put the brand on the official men’s fashion week calendar in June 2022.