LONDON — Jimmy Choo is launching a collaboration with “Pretty Guardian Sailor Moon,” arguably one of the vital fashionable Japanese anime series in history.
The capsule is the brainchild of Jimmy Choo creative director Sandra Choi and Naoko Takeuchi, creator of Sailor Moon.
“‘Pretty Guardian Sailor Moon’ is a novel global phenomenon — resonating across multiple cultures and languages, talking to different generations and bringing us all together as a community. That’s what drew me to this project, to have fun 30 years of ‘Pretty Guardian Sailor Moon’ through this collaboration,” Choi said.
She added that having the ability to work so closely with Takeuchi has been very inspiring.
“This collaboration underscores our shared values not only of female empowerment but for fashion’s ability to encourage inclusivity and individuality through personality and self-belief. The notion of transformation via fashion is central to Takeuchi, and garments play a significant role within the identity of her superheroines, especially their shoes, essentially the most powerful transformer you’ll be able to step into,” Choi explained.
The capsule offers a variety of footwear and accessories themed around the important thing characters within the series, including Sailor Mercury, Sailor Mars, Sailor Jupiter, Sailor Venus, their mentor cat Luna and Pretty Guardian Sailor Moon herself.
For instance, the character of Luna is reflected in a trio of black styles marked with a feline
motif: a black counterpart to the Sailor Moon boot in tech-knit with kick heel, a platform loafer and an ankle-strap platform pump in multi-hued chromatic black gloss leather.
A collection of bags and leather accessories is used as canvasses to depict scenes from the unique manga series. One Varenne Quad XS bag contains a black-and-white illustration that captures the kiss scene between Sailor Moon and her love interest Tuxedo Kamen, while a scene featuring all five Sailors is rendered in prismatic hues.
In an additional homage to Luna, the brand offers a clutch in the form of the feline’s face in resin, and a special version encrusted with crystals, limited to 25 pieces globally.
For diehard fans, Jimmy Choo also offers a made-to-order Sailor Moon boot, featuring a signature Jimmy Choo kick heel, crescent Sailor Crystal jewel and allover Swarovski crystal embellishment. The limited-edition boot, which comes with knee-high stretch, was based on a pair of shoes that debuted last June on the Sailor Moon Exhibition on the Mori Art Museum at Roppongi Hills in Tokyo.
The capsules might be available at weeklong pop-up spaces at Isetan in Tokyo from Feb. 15, Selfridges in London and China World Mall in Beijing from Feb. 14, in addition to Jimmy Choo stores worldwide and online.
Pages from the anime series might be used to embellish key Jimmy Choo flagship stores world wide for the launch, and the brand also has collaborated with DJ Honey Dijon to create two original tracks inspired by the “Sailor Moon” series for a limited-edition vinyl.
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