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4 Jul

Joanna Vargas Opens Recent L.A. Salon – WWD

Joanna Vargas opens a recent, stand-alone salon on Tuesday in Los Angeles.

“In search of an area took probably a few 12 months, and construction has been eight months,” said the celebrity facialist, who’s closed the doors of her spa contained in the Sunset Tower Hotel after five years.

“In Los Angeles, as you recognize, you’ve got to be obsessive about, ‘OK, where’s everybody going to park?’ And ‘What’s the neighborhood like?’” Vargas continued.

She landed on central and buzzy West Hollywood; at roughly 5,000 square feet, the brand new salon is at 1107 North Kings Road. With high-vaulted ceilings, it occupies a constructing that was once a theater. It’s larger than her old space, which attracted about 50 customers a day.

“Business has been going very well,” Vargas said.

She’s the founding father of Joanna Vargas Skin Care and salons, in addition to writer of “Glow From Inside.” “I feel really lucky that now we have are an enormous clientele of rabid fans of not only the services, however the products. And the salon is bustling on each coasts.”

Courtesy of Joanna Vargas

The business has seen 20 percent growth year-over-year from 2020 to 2023, in accordance with industry sources.

It was in Recent York City in 2006 that Vargas unveiled her first salon. She expanded to L.A. in 2016 on North Flores Street by The Grove before relocating to the Sunset Tower Hotel in 2018. It’s where she continued to grow a reputation for herself, with celebrity clients who include Rachel Brosnahan, Mindy Kaling, Maggie Gyllenhaal, Gwendoline Christie, Ariana DeBose, Sofia Coppola and Greta Gerwig. 

Vargas has parking set, she assured. There’s a garage across the road, and a couple of private spaces for VIPs, who even have their very own entrance: “We have now a welcoming reception area. It’s a bigger size. More along the lines of what I actually have in Recent York currently. There’s a secondary reception area. I actually have a non-public entrance on this location as well, right adjoining to the private parking area that I actually have.”

Inside, expect MDSolarSciences SPF and Sara Happ among the many lines of products available for purchase, along along with her own beauty brand. In product development, she highlights her recent Twilight Night Serum and Night Cream, which incorporate epidermal growth factor — a protein that was developed to hurry up wound healing on the cellular level.

“There are eight facial rooms,” she explained. “There’s one massage room. There are two rooms for LED beds after which one room for rest pods, that are oxygen treatments that you just lay within….Clients could have a better time booking in, which is at all times my goal. I do know that sometimes it sounds chic to have a waiting list, but to me, I find waiting lists a bit horrifying. I would like people to have the services that they need once they want them.”

With the brand new opening, she’s reintroducing her popular Triple Crown Classic Facial because the Triple Crown Royale Facial. Noninvasive, it’s been upgraded, she said, with recent patented technology for a fair more contoured and lifted face. The treatment — priced starting at $375 for 90 minutes — includes microdermabrasion, microcurrent and vitamin-spiked oxygen.

Courtesy of Joanna Vargas

“Clients in L.A. really like newness,” she said of the market. “They like having just like the leading edge of every thing. And everybody’s really obsessive about anything that may address sun damage, the consequences from the sun, and anything that retexturizes or evens out the pigment within the skin since the sun is so strong. Also, people wear more makeup in Los Angeles than they do in Recent York. So, I feel having that perfect palette of, you recognize, baby skin underneath your makeup is de facto vital to the L.A. public as well.”

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