John Legend’s Loved01 has some latest digs.

The unisex skin and body care brand, now five months old, will host its first pop-up at Los Angeles’ Westfield Century City Mall from July 21 through Aug. 6.

“We would like customers to give you the chance to submerse themselves within the brand in essentially the most flagship of the way,” said Loved01 president Kia Lowe. “Flagships are very much typically reserved for luxury brands; we feel like we’re a luxury brand, but at a price point that everybody can take part in.”

On the pop-up — which was designed to mirror the brand’s earthy, neutral-toned packaging — consumers can study Legend’s mission toward inclusive beauty and explore Loved01’s six-product collection. Sold at Walmart and CVS Pharmacy, the brand offers hybrid face and body moisturizers, washes and oils, in addition to a Shave Cream, Exfoliating Cleanser and a Toning Mist, ranging in price from $10 to $15.

“We would like people to feel [the pop-up] is a contemporary apothecary dedicated to the needs of melanin-rich skin — that they will feel seen and appreciated in an expensive, beautiful space,” said Lowe, adding consumers will give you the chance to check products on the pop-up, which they typically aren’t in a position to do in a mass retail environment. “Here, you’ll give you the chance to the touch, feel play, learn in regards to the ingredients in a more fleshed out way.”

The pop-up can be open from 11 a.m. to eight p.m. each day, and on July 22 will feature a musical performance by Legend. Tickets to the concert start at $10 and can profit Legend’s charity, HumanLevel, which goals to support marginalized communities.

“We’re still a baby brand — there are loads of individuals who have never heard of Loved01, so our big mission is increasing brand awareness and getting samples into everyone’s hands,” said Lowe, noting the brand’s hero is its face and body moisturizer, while the exfoliating cleanser is number-two by way of sales.

This fall, Loved01 will roll out its first latest products including bar soaps, cleansing wipes and hand soaps and lotions.

“Our core capsule collection is the guts of the brand, so we’ll proceed to push that, but the novelty complements the core,” Lowe said.