K-pop group NewJeans, which features Minji, Hanni, Danielle, Haerin and Hyein, burst onto the scene with their single “Attention” in July 2022. Lower than a 12 months into their official launch, they’ve already develop into considered one of the largest names in fashion circles. The group’s fast rise to fame has seen them land ambassadorships starting from on a regular basis brands like Levi’s to luxury houses like Gucci.

Recently, NewJeans member Haerin was named a brand ambassador for Dior. The momentum the group is seeing doesn’t appear to be it can come to a halt anytime soon. WWD takes a more in-depth have a look at the brand ambassadorships that NewJeans has racked up.

Gucci

October 2022

NewJeans member Hanni became an envoy for the Italian luxury label Gucci in fall 2022. She made her first appearance for the brand once they staged a repeat of their “Cosmogonie” show in Seoul on Nov. 1.

Burberry

January 2023

Danielle of NewJeans kicked off the brand new 12 months with a Burberry ambassadorship. She is considered one of the primary brand ambassadors for Burberry for the reason that house confirmed its latest creative director Daniel Lee last fall.

Armani Beauty

February 2023

NewJeans member Hanni landed her first beauty ambassadorship with Armani Beauty. She became the brand’s first K-pop beauty ambassador, signifying the importance of the Korean market and younger generations to the label.

Chanel

February 2023

NewJeans Minji became a brand ambassador for Chanel in February. Her ambassadorship covers three divisions, including fashion, beauty and watches.

Levi’s

March 2023

In March, NewJeans landed a brand ambassadorship fitting for his or her band name with Levi’s. NewJeans has said their group name comes from the concept they need to be as timeless to culture as jeans. It was only fitting to make a brand partnership with a jeans company whose popularity has held up for many years.

Yves Saint Laurent Beauty

March 2023

NewJeans member Danielle’s announcement as a brand ambassador for Yves Saint Laurent Beauty got here alongside a campaign featuring her in ads for the brand’s Candy Glaze lipstick. Expect to see her sporting their products as a part of her beauty search for some time.

Dior

April 2023

Hanni landed one other brand ambassadorship, adding to her growing list of luxury brands, with Dior. She is now a house ambassador for jewelry, fashion and sweetness.