Lauren Paris has been promoted to senior vice chairman, guest experience, at KCD. She had been vice chairman of the Guest Experience Group, which she has led since 2018.

The Guest Experience Group is chargeable for executing a high-caliber front-of-house experience for brand activations and events. This includes curated guest lists, optimized flow logistics, red carpet execution, event press amplification in addition to VIP and talent management.

Paris is a 15-year veteran of KCD and has led the group’s most iconic events, reminiscent of the grand opening of Hudson Yards, Ralph Lauren’s fiftieth Anniversary in Central Park, Hermès’ Love Across the Block, and the annual CFDA Awards, in addition to fashion shows reminiscent of Gucci’s Love Parade on Hollywood Boulevard, and seasonal shows for Coach, Jason Wu and Prabal Gurung, amongst others.

“In her 15 years at KCD, Lauren has played an integral part in developing our capabilities within the guest experience side of events,” said Rachna Shah, partner and managing director of KCD. “Her ability to guide the team to execute seamlessly and help clients maximize the potential of those events has played a key role in her success on the agency. To her credit, Lauren’s accomplishments in recent business development have accounted for a 60 percent revenue increase over the past 12 months alone. The Guest Experience Group is a big a part of our business, and we see continued growth potential under Lauren’s leadership,” she said.

As senior vice chairman, Paris will concentrate on the event of the Guest Experience Group while providing support to the senior leadership team and cultivating client relations for all the agency.