As a part of Kenneth Cole’s fortieth anniversary celebration, the corporate is collaborating with Latest York based-artist Faust on a three-piece collection where 100% of net proceeds from the sale of the items will likely be donated to The Mental Health Coalition.

The Mental Health Coalition works to finish the stigma surrounding mental health by changing the way in which people discuss and take care of mental illness.

Faust, well-known for his graffiti handstyle, first caught Cole’s attention when the brand’s Bond + Bowery store opened and Cole began to spend more time within the neighborhood. Cole became curious about Faust’s work, which explores scale and placement to challenge how graffiti is perceived.

Finding an artist who also uses words in an impactful way was a vital aspect of the collaboration.

Kenneth Cole X Faust is a limited-edition Voicewear capsule collection including two T-shirts and one hoodie. In line with the corporate, these pieces have been transformed “to be true pieces of art” and have messages dedicated to bringing mental health to the forefront of the conversation.

The unisex collection contains a hoodie with the phrase “Wear Your Voice,” on the front, a nod to Cole’s Voicewear and the incontrovertible fact that he has at all times used his platform to talk openly about necessary social issues, and “When ‘I’ is Replaced with ‘We’ Even Illness Becomes Wellness” on the back, which is the phrase that Faust featured on a phone booth throughout the height of COVID-19, which went viral.

One among the T-shirts bears the identical phrase that’s on the back of the hoodie. The second T-shirt contains a famous line of Cole’s, “Stand For Something or Step Aside.” The Ts retail for $48 and the hoodies are $88. The gathering will likely be available Monday exclusively on Kennethcole.com and at Temporary by Kenneth Cole on Bond + Bowery in Latest York City.