Featured Posts

To top
22 Nov

Kensie Strikes Deal for Home Textiles and Soft Goods

Bluestar Alliance, which owns Kensie, has signed a licensing agreement with Parkview Home Textiles for home textiles and soft goods.

In a multiyear agreement, Kensie has partnered with Parkview Home Textiles to design, develop and distribute a big selection of products for the house. The product range consists of quilts, comforters, sheets, blankets, pillows, curtains, rugs and shower accessories. Starwood Brands, Parkview Home Textiles’ licensing representative, brokered the cope with Bluestar Alliance. Prices will range on average from $29.99 to $69.99.

“The Kensie brand is globally recognized for its contemporary designs that suit the fashionable woman’s lively lifestyle. We sit up for the expansion of the brand into the house textiles and soft goods categories, incorporating design inspirations from the ready-to-wear and accessories collections,” said Joey Gabbay, chief executive officer of Bluestar.

Ralph Gindi, chief operating officer of Bluestar, added, “The brand’s reach extends to major department shops and specialty retailers. The collections are consistently evolving, as is our customer. This partnership with Parkview Home Textiles is our next step to include all of the categories including home into the Kensie brand.”

Parkview Home Textiles has such brands as Royale Maison, In Style Home, Cosmo, Butterfly Home Linens and Eclectic Home.

Eddie Malach, chief executive officer of Parkview Home Textiles, said, “We’re more than happy to welcome Kensie to our brand portfolio. We consider this contemporary, sophisticated brand presents a growth opportunity across various necessary categories. With our big selection of resources, we’re confident that we will grow Kensie right into a meaningful brand for us and our retail customers.”

Along with Kensie, Bluestar’s portfolio includes Tahari, Bebe, Catherine Malandrino, Nanette Lepore, English Laundry, Joan Vass, Brookstone and Limited Too.

The brand new home textiles and soft good collections are expected to start out shipping in the primary quarter of next 12 months.

Recommended Products

Beauty Tips
No Comments

Sorry, the comment form is closed at this time.