Fashion’s pull east shows no signs of slowing. Brands from Chanel to Gucci and Isabel Marant have been establishing shop within the Hamptons this summer and last Friday evening, Zegna and Mr Porter were the most recent to get in on the motion. Zegna is the headliner of the most recent installment of Mr Porter’s summer campaign, titled “Al Fresco,” a partnership that was celebrated Friday evening with a celebration on the LongHouse Reserve in East Hampton. 

Zegna’s “Triple Stitch” shoe was the star of the night. Kieran Culkin, fresh off his “Succession” run, serves as “Triple Stitch” ambassador for Zegna and was the celebrity guest du jour, joining Yoox Net-a-Porter Group interim chief executive officer Alison Loehnis and Zegna creative director Alessandro Sartori as hosts for the night. Dede Lovelace spun music for guests who included Blake Abbie, Michael Avedon, Barton Cowperthwaite, SAINt JHN and more.

The Zegna casualwear collection is 28 pieces spanning across trousers, shorts, casual shirts, swim trunks and more; the “Triple Stitch” shoe is out there exclusively at Mr Porter. 

The Mr Porter overall summer campaign, called “Summer Stories,” is “a celebration of world summer style through a series of multifaceted chapters,” the brand says. It launched May 29 and could have a 3 month run through the summer, encompassing 125 different brands, eight of that are recent to Mr Porter.