Two weeks ago Kim Kardashian announced she was releasing make-up, including foundation, for the body. The news received a mixed response from followers who were divided between excitement and feelings that the muse sent a message that bodies aren’t ok as they’re and want correcting, adding further pressure to people to look perfectly airbrushed on a regular basis.

Perhaps in an try to assuage this apprehension, Kim has been taking to social media platforms to exhibit the varied ways the muse could be used. First up was a video which sees the truth star using the muse on herself to cover the psoriasis on her legs. “I exploit this when I need to reinforce my skin tone or cover my psoriasis,” Kim writes within the caption. “I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and never be insecure of my psoriasis, but for days when I need to simply cover it up I exploit this Body Makeup.”

If that wasn’t enough to persuade people, yesterday Kim enlisted the help of her grandmother Mary Jo Campbell as her next test subject. “My grandma MJ asked me about my Body Makeup and wanted me to come back over to assist cover her veins,” Kim writes within the 4 slide post which shows her applying the muse to the 84-year-old. “Oh my goodness, take a look at the difference,” MJ says within the video as Kim blends the muse into her arms. “It looks so a lot better — hides all of the purple.”

In the subsequent video, after setting the muse with some powder, Kim demonstrates how little the make-up transfers – a priority that some followers raised when the product was announced. Kim also addressed the subject in her caption.

“Let’s talk in regards to the transfer. I’ve been using body makeup for over a decade now and in my experience you either get coverage that doesn’t transfer but it surely’s super dry and appears fake or its the other and really moisturizing but completely transfers. My latest @kkwbeauty Body Makeup is in between. When you let it dry before putting your clothes on it transfers way less and when you set it with a translucent powder it hardly transfers in any respect. It was necessary to maintain the skin looking flawless yet natural. Swipe to the third slide to see. Within the transfer video we didn’t have translucent powder but tried one in all my pressed powders and that worked pretty good too!”

Finally, Kim takes the muse off with a make-up wipe (from Kylie Skin, in fact) explaining how easily it comes off although MJ isn’t sure she wants that, saying “we should always leave it on eternally!”

This shouldn’t be the primary time MJ has been involved in the sweetness lines of her granddaughters. One in all Kylie’s very first lip kits, a real red, is known as Mary Jo K for her grandmother.