Kurt Geiger London, the footwear and accessory brand, has launched its inaugural swimwear collection that hits stores and online Friday.

The brand will likely be available at Bloomingdale’s, Nordstrom and Dillard’s, in addition to online.

The gathering is designed by Kurt Geiger London’s in-house team under the creative direction of Rebecca Farrar-Hockley, Kurt Geiger’s creative director.

The swimwear collection features 27 styles, including an array of bikinis, one-piece swimsuits and beach cover-ups, retailing from $59 to $199. A number of styles feature the signature rainbow and evil eye designs that Kurt Geiger is understood for.

Sizes range from XS to XL.

Kurt Geiger has been widening its footprint within the U.S., and has expanded beyond its signature footwear into handbags, accessories and now swimwear. Branching into latest product categories is a key focus for Kurt Geiger London with additional launches within the pipeline.

Last September, Geiger launched The Kindness Foundation, a charity dedicated to providing young people of all backgrounds with opportunities, support and resources needed to enter the creative industry. The Kindness Foundation is funded through donations made by Kurt Geiger itself for each eligible customer purchase. The corporate goals to boost $1 million every 12 months to assist support their charity partners. For each eligible online and in-store purchase, Kurt Geiger donates not less than $1 to the Kindness Foundation, in addition to raising funds through Kurt Cares Loyalty.