Lilly Pulitzer has dabbled in menswear through the years however it’s getting more serious concerning the category this summer through a partnership with brother brand Southern Tide.

Each brands are owned by Oxford Industries and have a seashore aesthetic that’s being mined for this collaboration.

The 16-piece collection of short-sleeved sport shirts, performance golf shorts and polos, swim trunks and boxers sport a few of Lilly Pulitzer’s signature prints on Southern Tide’s best-known silhouettes.

“It’s a match made in heaven,” said Michelle Kelly, chief executive officer of Lilly Pulitzer. “We provide product for sunup to sundown but we’ve never done men’s in a meaningful way.”

So after an off-the-cuff conversation with Carey Ann Campbell, CEO of Southern Tide, and a giant thumbs-up from the design teams at each brands, the discussion turned serious. “We jumped on it,” Kelly said.

Although Lilly Pulitzer has its roots in Palm Beach, Florida, while Southern Tide is predicated in Greenville, South Carolina, “at their core, each brands are coastal,” Kelly added. “Lilly skews more toward women, but there’s definitely some overlap” when it comes to customers.

The Southern Tide x Lilly Pulitzer collection, which also includes childrenswear, showcases two original, hand-painted prints from Lilly Pulitzer. The primary, “Lilly Loves SC” references quintessential South Carolina locations including Charleston, Kiawah Island, and the Hilton Head Lighthouse. The “Croc & Lock It” print juxtaposes flowy painted flowers with crocodiles drawn in a waxy watercolor crayon. This print also includes Southern Tide trademark Skipjack in addition to the “Lilly” logo.

Each of those prints will even be available in Lilly Pulitzer’s women’s collection.

“We’re thrilled to work alongside the creatives at Lilly Pulitzer as they make their debut into men’s resort activewear, a category through which Southern Tide has seen continued success,” said Campbell. “We look ahead to expanding upon our revolutionary fabrics and styles, while connecting each brands to audiences with a love for the coast.”

The gathering will probably be sold on the web sites of each brands in addition to at select Lilly Pulitzer and Southern Tide stores and other retailers, Campbell said. It should retail starting at $38 for the menswear and $69.50 for the childrenswear.

The executives said that whether they may proceed to work together in the long run stays to be seen.

“We’ll see how the shopper responds and go from there,” Campbell said. “We’ve high hopes,” Kelly added. “Our customers are all the time asking us to do menswear and we consider the standard, fabric and excellence in design will delight our customers.”

Lilly Pulitzer was founded around 1959 in Palm Beach, while Southern Tide had its beginnings in 2006.