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13 Apr

Loewe, Imogen Kwok Come Together for Special Café at

Loewe, Imogen Kwok Come Together for Special Café at

LONDON A taste of Loewe.

Matchesfashion’s London town house 5 Carlos Place is fascinating its customers with a Loewe installation on the primary floor celebrating Jonathan Anderson’s spring 2023 collection for the style house and a café on the highest floor.

The shop underwent the Anderson treatment with small and giant anthurium flowers planted in every single place — from inside vases to a large shoe featuring the flower.

The café is open from Thursday to Sunday with chef and food artist Imogen Kwok heading up the catering with a playful brunch and afternoon tea menu.

Bespoke menu from Imogen Kwok
Imogen has created a taste of the anthurium: vibrant, whimsical and elegant

A taste of Loewe from food artist Imogen Kwok.

SHAUN JAMES COX
www.shaunjamesco

The menu might be complimentary to all guests.

Kwok has turn into an industry favorite amongst luxury brands, where she curates foodscapes with a clean and minimal artistic approach.

She recently worked with Hermès on the launch of its Un Jardin a Cythere fragrance in London with various kinds of cheeses, vegetables and fruits.

In October last yr, Michèle Lamy took control of the Matchesfashion café with Isis Neal, formerly third executive chef at Les Deux cafés, as a part of Frieze Art Fair.

The British luxury retailer has been robust in hosting events and activities in its townhouse as Nick Beighton, the corporate’s fourth chief executive officer in five years, vows to reinstate the retailer back to its glory days.

Bespoke menu from Imogen Kwok
Imogen has created a taste of the anthurium: vibrant, whimsical and elegant

Food artist Imogen Kwok.

SHAUN JAMES COX
www.shaunjamesco

Matchesfashion hasn’t been without glory though — it has hosted Chris Black and Jason Stewart of podcast “How Long Gone,” who brought their pandemic hit to London in January; Our Legacy collaborated with the retailer on an exclusive capsule collection in December, and art critic Antwaun Sargent celebrated his birthday with a house party at 5 Carlos Place.

On an upward trajectory, private equity investor Apax gave Matchesfashion a vote of confidence in the form of 60 million kilos in fresh funding in late January.

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