PARIS — Louis Vuitton is augmenting its Paris headquarters with an exhibition highlighting its collaborations with artists.

Set to open on Nov. 16 for a one-year duration, the LV Dream space can even include a present store, in addition to a café and chocolate shop run by Maxime Frédéric, the top pastry chef on the neighboring Cheval Blanc Paris hotel which, like Vuitton, belongs to luxury conglomerate LVMH Moët Hennessy Louis Vuitton.

It’s a part of the continued revitalization of the industrial district, which has undergone a radical transformation since LVMH last yr unveiled the renovated La Samaritaine department store and Cheval Blanc hotel and opened the primary Paris branch of its Italian pastry store Cova. 

LV Dream will occupy a industrial space, situated inside the same constructing because the Vuitton corporate offices, that was formerly home to a Conforama furniture store and last yr hosted a pop-up store offering a choice of limited-edition sneakers, jewelry and sunglasses designed by Virgil Abloh, men’s artistic director at Louis Vuitton, before his premature death.

Open seven days per week, the exhibition location shall be divided into nine rooms offering interactive experiences and a deep dive into the brand’s partnerships with artists, architects and designers. Vuitton has worked with the likes of Richard Prince, Jeff Koons, Takashi Murakami and Yayoi Kusama. Visits are free but should be pre-booked on the Vuitton website.

Access to the café, chocolate store and gift shop doesn’t require a reservation. The eatery, with a tropical garden décor, will offer a choice of pastries adorned with the brand’s signature motifs, created especially by Frédéric, who was named Pastry Chef of the 12 months on the 2022 awards of gastronomic guide Gault & Millau.

Chocolates can even be inspired by house codes, while the gift store will propose products featuring an exclusive LV Dream logo, in addition to a choice of small leather goods, accessories, perfumes and books. 

It’s the newest hospitability enterprise for Vuitton, which within the last yr has opened a pop-up restaurant at its flagship in Seoul’s Gangnam district and a summer restaurant in Saint-Tropez with buzzy chef Mory Sacko. It also has a restaurant and café at its flagship boutique in Osaka and a café inside its seven-story Ginza Namiki constructing in Tokyo, each run by celebrated Japanese chef Yosuke Suga. 

Vuitton has previously showcased its creations at La Galerie, a everlasting exhibition space opened in 2015 on the historic Louis Vuitton grounds within the northern Paris suburb of Asnières-sur-Seine, which also houses the previous family home and the workshops where the luxurious brand still produces its most exclusive made-to-order items.

LVMH also runs a personal art museum, the monumental Frank Gehry-designed Fondation Louis Vuitton on the western fringe of Paris. It commonly hosts blockbuster exhibitions like “The Morozov Collection, Icons of Modern Art,” which drew 1.25 million visitors between September 2021 and April 2022.