“Thanks for coming to our wedding,” joked Alex Israel, walking through rows of lined benches within the open air, alongside Louis Vuitton’s maître parfumeur Jacques Cavallier-Belletrud.

It’s a wedding of artistry; the 2 presented their latest fragrance collaboration, the fifth within the series, Pacific Chill. They faced an audience of influencers and press overlooking the ocean, perched atop the hills of Malibu on Wednesday.

“They actually brought the Pacific chill,” remarked a reporter with a chuckle. It was a very hazy view of the beach town, where the posh French house took over a property to immerse guests into the world of the scent.

It’s a world inspired by California, with notes of black currant, cédrat, basil, lemon, coriander, in addition to carrot seeds and orange.

“After all, I needed to respect what I used to be drinking,” said Cavallier-Belletrud prior to the event — a wellness day that included a sound bath and yoga session. He was referencing a juice that sparked the inspiration behind the most recent creation: the 14 Carrot Gold served on the Beverly Hills Hotel’s Polo Lounge. Product of carrot, orange and ginger, he enjoyed it every morning while visiting Los Angeles a few yr ago. On one among those days, he was with Israel.

“The weather was quite nice,” he explained. “It was the start of April.”

The artist had asked him how he finds inspiration for fragrances, and Cavallier-Belletrud said: “I said, ‘Well, Alex, that may be very easy.’ We were surrounded by trees, small plants and the smell of black currant. I said, ‘Well, inspiration of this place, for instance, is that this juice I’ve been drinking for a number of days every morning that’s bringing lots of energy to me. That’s very L.A. for me. And this black currant note around us.’”

Pacific Chill was born then and there, with soft fruity notes coming through in the long run. Cavallier-Belletrud considers it the “detox” scent of the bunch.

The wellness sensibilities of California, in addition to its social causes — from “protecting nature” to “defending minorities” — resonate with Cavallier-Belletrud. It’s a fragrance developed to open each the senses and mind.

“I really like the West Coast,” he said. “I really like the liberty from this piece of land in the USA.”

Israel, born and bred in L.A., offers a direct connection to the town.

“With Alex, it’s very free,” Cavallier-Belletrud said of collaborating. The perfumer sources ingredients globally before bringing a creation to life in his atelier, situated in Grasse. Enveloped in a blue-green hued vessel, a 100-ml. bottle of Pacific Chill retails for $300.

“Our discussions are really very essential to me, because he’s the master of California,” Cavallier-Belletrud continued of Israel. “As we’re together, each of us artists, we’ve got a bridge built on emotions. And he’s bringing to me all these very strong emotions from California.”

Israel began collaborating with Louis Vuitton in 2018 with the discharge of his Artycapucines handbag, which launched a yr later. He has also created scarves, small leather goods and a surfboard with the home.

“As we’ve gotten more comfortable working with each other over time, the brand has allowed me to change into more involved within the creative marketing,” Israel wrote via email. “With Pacific Chill, this added responsibility has ranged from naming the fragrance to allowing me, for the primary time, to direct our collaboration’s live motion content featuring Miranda Kerr.”

He worked on branding, including the fragrance’s name, campaign, packaging and “visual identity,” he added. His aim was to “capture this unique aspect of Los Angeles life — the town’s love of wellness and nature and its cool, uncanny morning light — in a bottle. Literally.”

Of the , he noted: “It’s a testament to Jacques’ talent that it really does something so effectively, it really captures this whole ethos, in a way that no other fragrance has even attempted to do before. It doesn’t just illustrate L.A. wellness culture, it becomes a component of it: you must apply it very first thing within the morning as a prelude to your hike, your stretch, or your morning workout.”