MAGIC has snagged a giant name to headline its upcoming show in Las Vegas: Ludacris.

The Grammy Award-winning rapper, actor, business mogul and philanthropist will perform on the trade show’s annual opening night party on Aug. 7.

The concert, at Zouk Nightclub at Resorts World, is free to all registered attendees over 21. Doors open at 6 p.m.

“From the red carpet to the massive screen, Ludacris was the right alternative to perform at our popular opening night party to maintain the energy going post show,” said Kelly Helfman, president of Informa Markets Fashion, owner of MAGIC. “This industry event is to have fun our amazing fashion community and permit opportunities for all our marketplace attendees to network in a single space. The brand new outdoor pool venue with exclusive VIP cabanas goes to create a complete recent festival-like experience for our guests and as a plus, they’ll take the underground Tesla Loop from the convention center to get directly there.”

MAGIC and its sister shows Project and Sourcing at MAGIC will probably be held on the Las Vegas Convention Center Aug. 7 to 9. Along with the standard trade show, MAGIC will host day by day education and panel sessions addressing topics facing the style industry. At this edition, the MAGIC Social House will host Forbes 30 Under 30 recipient Remi Bader, a content creator and curve model, to debate her experience in fashion.

“MAGIC Las Vegas is a real reflection of the ever-evolving business of fashion, and we aim to showcase voices of influence in a multifaceted industry which continues to drive advancements in accessibility, inclusivity and creativity,” Helfman said. “Remi Bader is the fresh perspective on today’s fashion and our guests can experience firsthand the revolution of fashion that content creators like Remi are leading.”