MILAN — LuisaViaRoma is headed to the U.S. and certain with its first international door.
Leasing advisory firm Mona said Friday that the Italian e-tailer, part of personal equity firm Style Capital’s portfolio, has inked a long-term lease for a 7,855-square-foot retail space at 1 Bond Street in Manhattan’s NoHo neighborhood.
The yearly rent rate stands at $3.2 million, the advisory firm said, and includes the lease of a 5,000-square-foot space on the constructing’s lower level.
Representatives for LuisaViaRoma didn’t immediately reply to request for comments.
Neighboring such retailers as Showfields and Kith and across the road from hip members club Zero Bond, the shop would mark LuisaViaRoma’s second outpost globally, flanking the prevailing unit on Florence’s Via Roma which opened in 1929.
The retailer had already tested the brick-and-mortar waters in Manhattan, opening a pop-up store in 2018 in partnership with Spring Studios and Spring Place.
In 2021, Style Capital invested 130 million euros to amass a 40 percent stake in the e-tailer aimed toward supporting its growth. LuisaViaRoma had turnover of around 230 million euros in 2020.
For the reason that acquisition, Roberta Benaglia, chief executive officer at Style Capital, cited the expansion of the retailer’s international footprint as amongst her key priorities. A couple of months before the deal materialized, LuisaViaRoma had hired Kate Davidson Hudson to oversee its expanded content strategy and launch a magazine particularly geared on the U.S. market.
The e-tailer is helmed by CEO Alessandra Rossi, a Yoox Group (now YNAP) veteran. As a part of the deal, Andrea Panconesi, whose grandmother Luisa Jaquin planted the seeds of the family company’s success and was the mastermind behind the retailer’s foray into e-commerce in 1999, serves as chairman.
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