SHOWTIME: LuisaViaRoma is able to bring its showmanship back to Florence, with plans to stage a blockbuster event during Pitti Uomo.

The posh retailer — which is thought for throwing buzzy gala soirées with UNICEF in Capri and St. Barths with performances from the likes of Jennifer Lopez, Drake, Lenny Kravitz and Dua Lipa — is to carry “Runway Icons” on June 14.

Developed in partnership with British Vogue and its editor in chief Edward Enninful OBE, the open-air catwalk show will retrace the evolution of fashion through the many years, featuring looks from 50 international brands. Emerging and established labels might be involved within the project, creating exclusive pieces that might be modeled by talents and friends of the glossy magazine.

To be held at town’s historic Piazzale Michelangelo, the show might be followed by an exclusive private dinner and party, where a special music performance is anticipated to happen. To further promote the project, LuisaViaRoma will launch a series of activations around Florence, including at its flagship.

“Since its foundation 94 years ago, LuisaViaRoma has all the time celebrated fashion at its best. This incredible event that has been conceived to be highly inclusive since we are going to open the doors to 2,000 guests, wants to indicate our most authentic approach to the business: respectful of the past, focused on the current, and projected into the longer term,” said LuisaViaRoma founder and president Andrea Panconesi. “Florence, where every part began, will play a key role on this event, offering guests an incredible location that can function the very best setting possible to showcase the top of luxury and fashion.”

Enninful said the show will offer a “unique opportunity to bring together a choice of the world’s leading designers in a single showstopping moment. There may be an electrical sense of creativity and craftsmanship in Florence, so to bring our vision to the runway here, with so lots of our favourite collaborators, might be an unmissable event.”

This shouldn’t be the primary major show the retailer is staging in its hometown during Pitti Uomo. It already hosted one in 2019, when it celebrated its ninetieth anniversary, linking with Carine Roitfeld on a runway event with 4,000 guests. On the time, the soirée also marked the launch of CR Runway, a new-format fashion show uniting top designers and models under one umbrella.

Conversely to 2019, “Runway Icons” won’t cap off the Florentine men’s trade show, which is running June 13 to 16. That very same day of the LuisaViaRoma event, Pitti Uomo’s guest designer Eli Russell Linnetz may also unveil his brand ERL’s spring 2024 collection for men. The placement of the Californian talent’s runway show has not been revealed yet.

As reported, Fendi will moreover decamp from Milan to carry its men’s spring 2024 show on June 15 at its recently inaugurated accessories plant in Capannuccia, a 30-minute drive from Florence. The Rome-based brand will return to indicate during Milan Fashion Week ranging from January next 12 months with its men’s fall 2024 collection.