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30 Aug

LYS Beauty and Kultured Misfits Introduce Fashion Collaboration –

Skincare-oriented makeup brand Lys Beauty and streetwear line Kultured Misfits have teamed up for a clothing capsule collection to commemorate National Black Business Month in September.

Called Love Letters, the three-piece line embodies the brands’ shared ethos of self-love and features a black puffer vest jacket with detachable sleeves, a blush pink quarter-zip pullover, and embroidered joggers. Prices range from $85 to $125.

“Each of our brands have mantras that talk to individuality and embracing who you might be in any respect times, and we felt like Love Letters is an extension of that,” said Lindsay Barnette, who founded Kultured Misfits in 2015 as a unisex clothing line and enters womenswear for the primary time with this collection.

Lys Beauty x Kultured Misfits.

Antoine Stephenson

“We wanted that versatility. With the puffer, for instance, you possibly can remove the hood, you possibly can remove the sleeves; as women, we’re multifaceted, dynamic beings, and in order that multitasking effect could be very near and dear to the LYS brand philosophy,” said Tisha Thompson, who was vp of selling and innovation at Pur Cosmetics before founding Lys in 2021.

The brand, which sells at Sephora, is best known for functional makeup products like its Triple Fix Serum Foundation, which retails for $24 and features hyaluronic acid, turmeric and ashwagandha.

“This collaboration allows us each to cross over into recent audiences,” said Thompson, whose sons CJ and Christian fronted Kultured Misfits’ debut kids collection last yr. A few of Lys’ earliest campaigns, meanwhile, featured models sporting Kultured Misfits T-shirts that read “never slot in” and other uplifting affirmations, that are considered one of the apparel brand’s signatures.

“It’s collaboration over competition,” Barnette said. “Entrepreneurship doesn’t must be lonely — we’re all going through similar experiences and attempting to make an impact inside our communities.”

To that end, Barnette and Thompson partnered for a “Founders on Founders” conversation to advertise the launch, during which the pair discuss their respective entrepreneurial journeys and overcoming barriers to entry — and impact — in the wonder and fashion industries.

“To me, the final word success can be to construct a community of people that realize the facility they possess, and setting this recent stage of ownership and loving who you might be,” Thompson said.

The Love Letters collection launches Thursday on the Kultured Misfits and Lys Beauty web sites.

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