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21 Aug

MAC’s Recent Studio Radiance Serum-Powered Foundation Was Well Definitely

MAC’s Recent Studio Radiance Serum-Powered Foundation Was Well Definitely

That is the seventh installment of Allure’s newest franchise, One to Watchwhich highlights one brand-new, progressive product our editors are loving every month. Learn more about our submission process here.

In a beauty industry that’s turn into a whiplash-inducing cycle of ephemeral trends and constant churn of day by day latest product launches, I’ve found myself desperately trying to find brands that appear determined to slow things down. Although nobody could accuse MAC of being anti-trend, the brand has some core formulations that it’s stuck with for years, including the Studio Fix Fluid Foundation. It’s a classic for several reasons: full, long-lasting coverage, a large shade range, an oil-free formula that’s great for the acne-prone. But today’s makeup lovers, in the event that they’re trying to find foundation in any respect, are sometimes in search of something sheer and light-weight that provides them a natural-looking glow.

Enter: MAC Studio Radiance Serum-Powered Foundation, Studio Fix’s brand-new baby sister. It’s the brand’s first latest liquid foundation in 10 years and, after testing it for a number of weeks ahead of the launch, Allure editors (and a few of our expert friends) have deemed it well worth the wait. A lot in order that we’re naming it a One to Watch product, a title reserved for the products that get our entire office buzzing.

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Overview: MAC Studio Radiance Serum-Powered Foundation

MAC Studio Radiance Serum-Powered Foundation

This foundation launch follows a recent trend of brands which might be known for matte products introducing latest, glowier offerings. (Take, for example, one other One to Watch winner: Tarte Shape Tape Radiant Concealer.) “We’ve mastered matte with Studio Fix,” explains Teny Kureghian, global head of product development at MAC. “We leveraged our deep-rooted expertise in complexion to diversify our portfolio with Studio Radiance Serum Powered Foundation.” This diversification, she notes, was mandatory to satisfy consumer demand for “glowing skin and a more natural, radiant finish.”

The most important difference between this and other foundations, the brand says, is that it was formulated as skincare first. “A typical development could be you create a foundation, be certain it really works as a foundation, and you then begin to slowly introduce the skin-care ingredients until the formula is functional and you then stop,” says Kureghian. “We did it the other way. We developed a serum with our hyaluronic acid solution … then slowly began introducing all the pigments and pearls to get it to turn into a foundation.” All of this backward engineering took over five years to finish, she says.

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