ZIEGLER’S CHANGE: Maddie Ziegler is growing her presence in the wonder industry along with her latest collaboration.

The actress and dancer is teaming up with Morphe 2 on a latest nine-piece makeup collection called Changement, which is a French ballet term which means “change,” and is inspired by Ziegler’s own evolution throughout her life and profession. 

“It really did play off of me evolving as an individual and that’s why I ended up naming the attention shadow palette ‘Changement’ since it’s a play off my dance background and it’s a dance ballet term in French which means ‘to vary,’” she said. “I type of ran with that and I used to be like that’s so interesting because I’m changing and I’m growing up.”

Ziegler also looked to the weather as inspiration for the gathering, designing all of the product packaging in the identical pastel blue shade to represent the sky. 

The nine-piece collection includes products like a 16-pan eye shadow palette with matte and shimmery shades; a gel eyeliner that is available in teal, purple and gold; a brow pen that is available in 4 shades, and a four-piece makeup brush collection that comes with makeup clips and a makeup bag. Products range in price from $6 to $25 and will likely be available on the Morphe website and stores on Sept. 1. 

“The attention shadow palette is unquestionably my favorite, but I actually loved attending to do the eyeliners as well because they’re just so wealthy and creamy,” Ziegler explained. “I picked three shades that were already based on the attention shadows, so you’ll be able to do a monochromatic eye shadow and liner look, which I believe goes to look so beautiful on so many various skin tones.” 

Ziegler’s makeup collection is her second time working with Morphe, which is the sister brand to Morphe 2. The actress previously teamed with Morphe in 2020 for an additional makeup collection. 

Morphe, which is owned by Forma Brands, launched Morphe 2 in 2020 as a Gen Z-oriented subbrand with more cost-effective options and multipurpose products. The road launched with TikTok influencers Charli and Dixie D’Amelio because the faces of the brand.

Ziegler’s Morphe 2 collection is just her latest enterprise in the wonder space. Along with her first Morphe collection, Ziegler served because the face of Kate Spade Latest York’s namesake fragrance in 2020. Earlier this yr, Ziegler made a foray in the style industry, teaming with Fabletics on an extraterrestrial-inspired athleisure collection. 

Ziegler has been within the highlight since she was eight years old, making her debut on Lifetime’s hit reality TV show, “Dance Mothers.” She later grew in prominence after dancing in a series of music videos for musician Sia. She’s since transitioned right into a profession in acting, starring in movies like “West Side Story,” “The Fallout” and “The Book of Henry.” 

The actress explained that her recent acting projects have impacted her go-to beauty routine.

“It’s funny too because I used to be saying the opposite day that I used to wear quite a bit more makeup once I was younger than I do now due to competitions and all of that stuff,” she explained. “Now, being on set and having really long days and having to be in your makeup all day, I very very similar to my makeup routine now. If I wear any makeup in any respect, it’s so easy. Like I barely wear makeup anymore which is type of fun for me because once I do wear makeup I at all times need to create something super fun and daring, so there’s no in-between for me. I’m either fresh faced or I would like to do a crazy eye.” 

Ziegler, 19, also explained that she has her sights on doing more in the wonder industry, ultimately with the goal of launching her own beauty brand.

“My dream is to have a makeup line of my very own someday,” she said. “I personally think that the makeup space — type of the makeup lines with celebrities — it’s really oversaturated, so I’m taking my time and I’m not in a rush. I’ll do it once I’m 30 or something, nevertheless it’s something that I do know will occur sooner or later in my profession.” — LAYLA ILCHI

DIGITAL ONLY: Allure Magazine is switching to an exclusively digital model, several sources have confirmed to WWD. 

The choice will take effect later this yr, with the wonder magazine’s December issue being its final print edition. 

Although some employees will likely be reshuffled because the Allure brand goes fully digital, no layoffs have been confirmed yet. 

The corporate is specializing in growing its digital footprint, with an insider telling WWD Allure’s social traffic was up 177 percent year-over-year throughout the first half of 2022, and that the brand’s August issue featuring Kim Kardashian was the magazine’s highest-performing cover up to now. 

Allure was founded in 1991 by Linda Wells, releasing its first issue March of that very same yr and printing monthly issues ever since (aside from combined June/July and December/January issues).

Allure’s retail store on Lafayette Street in Latest York, which opened in 2021, will proceed operating as usual. 

Declines in print have been widespread lately. Earlier this yr, WWD reported that 26 out of 45 U.S.-based titles had reduced their print frequency since 2019 as pandemic pressures rose. 

Following its acquisition by digital media company Dotdash last yr, Meredith Corp. has shifted six of its publications: InStyle, Entertainment Weekly, EatingWell, Health, Parents and People en Español, to digital-only models. — NOOR LOBAD

WOMEN TO THE FORE: Dunning Golf is getting serious in regards to the women’s business.

The upscale performance-driven brand that expanded into womenswear earlier this yr has been chosen by the LPGA Tour because the official uniform supplier of the 2023 and 2024 U.S. Solheim Cup Teams. 

Under the terms of the deal, Dunning’s designers will work with 2023 U.S. team captain Stacy Lewis and assistant captains Morgan Pressel and Natalie Gulbis to customize and create the official uniforms worn by the U.S. team for the 18th event, which will likely be held at Finca Cortesin in Andalucia, Spain, Sept. 18 to 24, 2023. This marks the primary time the tournament will likely be held in Spain, the LPGA said. As well as, Dunning will design the uniforms for the nineteenth Solheim Cup, to be held at Robert Trent Jones Golf Club in Gainesville, Virginia, in 2024.

“I’m really excited to work with the team at Dunning Golf to create the uniforms our teams will wear for the following two years,” Lewis said. “Uniforms are at all times a key element in making the Solheim Cup a fun and inspirational experience for the team. When you’re wearing the red, white and blue, you’ll be able to’t help but feel a rush of adrenaline and patriotism. The Dunning Golf crew has been incredible to work with up to now, and I can’t wait to see every part they pull together for our players.”

Dunning launched its women’s collection this spring and it features lots of the same attributes as the lads’s collection: clean lines, sophisticated colours and patterns and technical fabrics including Coolmax.

“As an authentic performance apparel brand, we’re thrilled and honored to be chosen to design uniforms for the U.S. team for the following two Solheim Cups,” said S. Mike Elliott, president of Dunning Golf. “Watching Stacy, Morgan and Natalie get excited in regards to the product itself is totally awesome.”

“When it got here to creating our women’s collection, we didn’t veer from what makes our men’s collection so outstanding. Dunning is designed for players within the competitive spirit of golfers at the best levels,” added Michael J. Setola, chief executive officer of Dunning Golf. “Our selection by the U.S. team validates our goals. We’re honored to be related to the team and the spirit of the Solheim Cup.”

Dunning Golf is sold at greater than 1,500 higher country club and resort shops across the country and online. It was founded by Ralph Dunning in 2001 and sold to Tharanco Lifestyle in 2011. — JEAN E. PALMIERI

NEW SIGNING: Kristen McMenamy has signed with The Lions.

This marks the American model’s return to the modeling agency. Most recently, McMenamy was represented by Ford Models.

“I’m excited to welcome back probably the most unique icon in our industry,” Ali Kavoussi, managing partner at The Lions, told WWD in an announcement.

The agency plans on “broadening her profile in America and aligning her with brands that embrace individuality and strength,” she continued.

Rising to fame throughout the grunge fashion era of the ’90s — standing out along with her androgynous look (and popularizing the no-eyebrows trend) — McMenamy, 57, has remained a fashion fixture.

She graced the quilt of British Vogue in January, shot by Steven Meisel. The quilt read: “The Return of Kristen McMenamy.”

She opened the Fendace (the collaboration between Versace and Fendi) runway show during Milan Fashion Week in 2021, and she or he closed Valentino’s fall 2022 presentation. She also appeared within the Gucci Aria fall campaign in 2021, photographed by Mert and Marcus. And most recently, McMenamy was on the quilt of Perfect Magazine, shot by Zhong Lin and artistic directed by Katie Grand.

At The Lions, founded in 2014, McMenamy joins a roaster of clients that features models Candice Swanepoel, Stella Maxwell, Sara Sampaio and Kate Upton. — RYMA CHIKHOUNE

BIGGER GAME: Fanatics is expanding its relationship with the Olympics.

The digital sports and merchandising platform has inked a cope with LA28 and Team USA to raise the fan shopping experience before, during and after the 2028 Olympic and Paralympic Games in Los Angeles.

Under the terms of the deal, Fanatics will offer a big assortment of officially licensed apparel, hard goods, memorabilia, collectibles and real-time on-demand products for the LA28 and Team USA Olympics and Paralympics — each online and in stores. Fanatics may also create physical retail spaces offering product and experiences throughout Los Angeles on the multiple venues and stadiums that will likely be used for the LA28 Games.

Fanatics has been the e-commerce partner of Team USA since 2009 and has had a cope with the International Olympic Committee since 2021. 

Fanatics may also be creating specific product for the Games and can outfit the tens of hundreds of volunteers who will likely be working throughout the events.

“With Team USA’s exceptional reach and the Games coming to Los Angeles in 2028, there’s never been a more exciting time within the U.S. Olympic and Paralympic movement,” said Peter Zeytoonjian, senior vp of consumer products for U.S. Olympic and Paralympic Properties. “Fans need to be a part of the Games every step of the best way and, because the industry leader, Fanatics is the right creative force to bring that journey to life through products and retail. They’ll bring continuous freshness to the marketplace for fans while rapidly advancing retail technology to provide consumers seamless, tailored experiences.”

“As excitement builds around the USA hosting the Olympic and Paralympic Games in 2028, Fanatics is incredibly proud to be the official retail provider of LA28 and Team USA,” said Gary Gertzog, president of business affairs for Fanatics. “We look ahead to providing a best-in-class product assortment, in addition to a heightened retail experience for fans whether attending the Games in Los Angeles or cheering from afar around the globe.”

The agreement was between Fanatics and the U.S. Olympic and Paralympic Properties, the business three way partnership between the LA28 Games and the U.S. Olympic and Paralympic Committee, and is an element of the group’s focus to draw younger consumers by offering a spread of retail experiences and more made-to-order products. — J.E.P.