Mario Dedivanovic knows lips. The makeup artist is behind among the juiciest celebrity lip looks (like that of Kim Kardashian), the lip lift liner hack (which you have got to try should you haven’t already), and this nifty multi-tasker. Allure editors have been raving concerning the Makeup By Mario Moistureglow Plumping Lip Color for the way it has the wealthy color of a liquid lipstick, the shine of a gloss, and the moisturizing effects of a lip treatment. Yeah, there’s lots happening on this short tube.

Pull out the spongey doe foot to disclose a light-weight, pigmented formula. Sweep it across your lips and back, and also you’ll achieve even color and shine. Cosmetic chemist Ginger King attributes its non-sticky glossiness to its abundant use of esters. And that cooling effect you will feel upon application, she adds, is the encapsulated water within the formula breaking open and dispersing across your lips.

The Moistureglow Plumping Lip Color not only makes your lips look extra luscious, but it surely makes them feel that way too. It moisturizes because of its use of glycerin, synthetic wax, and glutamate, King explains. It also “accommodates polymers, which make the moisturizing effect last more,” she adds.

I like how easy this product is to use. No suggestions or tricks are essential here due to how this product melts across and evenly coats. “Its high amounts of esters help with pigment dispersion and the way it lays down on the lips,” says King. So, should you’re someone who typically applies makeup on the go, you won’t have trouble with this one. (Seriously, putting this on while I’m rushing to catch a subway or sitting behind a bumpy Uber is a breeze.)

I reach for Barely Pink — a warm, brownish-pink shade — almost on daily basis. Whether I’ll work or headed to dinner with friends, I find it to be an ultra-flattering nude on my medium-tan skin tone. I also carry Spice (a toasted brown) and Poppy (a vivid red) in my bag for when I need a more eye-catching lip look.

Makeup By Mario MoistureGlow Plumping Lip Color

$24 at Sephora

It’s $24 — a steal considering the way it’s mainly three products in a single. Also, a bit goes a good distance. I’ve had my tubes since their launch in March 2023 and none of them appear to be near running out. The Makeup By Mario Moistureglow Plumping Lip Color just won a 2023 Better of Beauty Award and is accessible sephora.com right away.