MILAN — Gotha Cosmetics, the Italian makeup supplier known particularly for its lip products and primers, has appointed a latest chief executive officer, WWD has learned.

Paolo Valsecchi quietly joined the Lallio, Italy-based company last month as CEO, succeeding René Baaring, who left the sweetness firm for private reasons after little multiple 12 months. Baaring was appointed to the role in July 2020, replacing Martin Breuer.

Valsecchi is tasked with spearheading Gotha Cosmetics’ expansion plan, which entails the event of its global footprint and strengthening its sales department while continuing to bank on innovation and high-end customer support.

“Gotha is an organization with great potential and power of geographical expansion, my mission is to further develop the corporate on the axis of product categories and internationalization,” Valsecchi said.

The manager, a beauty industry veteran, most recently served as CEO at Lumson SpA, a packaging specialist for the sweetness market, since 2017. Prior to that, he worked for 16 years at Intercos SpA, the leading beauty manufacturer that recently listed on the Milan Bourse, covering different roles, including managing director Europe and senior vp global industrial operations.

Gotha Cosmetics posted sales of 37 million euros in 2020 and is expecting a pointy increase this 12 months, forecasting 50 million euros in revenues. Testament to its prowess, in 2018 the makeup supplier inaugurated latest 270,000-square-foot headquarters and production plant. That included a 160,000-square-foot factory that tripled Gotha’s output.

Boasting a powerful business within the U.S. and Europe, the corporate leverages industrial departments in Paris, in addition to on the East and West Coasts.