Marc Jacobs Beauty is about to make a comeback after the designer inked a licensing cope with Coty, its chief executive officer Sue Nabi revealed.

Kendo, LVMH Moët Hennessy Louis Vuitton and Sephora’s beauty incubator launched Marc Jacobs’ Beauty in 2013, but it surely was discontinued in 2021 with none explanation.

Now, Nabi told WWD, Coty has just begun work on a Marc Jacobs prestige beauty line, which will probably be ready in around roughly two to a few years.

“There may be a fantastic opportunity and this may add to our prestige color cosmetics growth engine next to Gucci makeup, next to Burberry makeup, next to Kylie Cosmetics,” she said.

Coty has held the Marc Jacobs fragrance license for around 20 years, with its Daisy family performing particularly well.

“Marc and I are pleased so as to add some of the exciting categories of the Marc Jacobs brand, to our long-successful partnership with Coty,” said Marc Jacobs International chief executive officer Eric Marechalle. “Bringing Marc’s creative vision to life, in its entirety, is our constant goal, and wonder plays an important role in delivering that to our consumers. The loyal fans of Marc Jacobs Beauty, who’ve been enthusiastic of their wishes for its return, speak not only to Marc’s unwavering cultural relevance but in addition to the importance of aligning with a partner that shares our values and commitment. It’s without query that Coty has proven to be the team to bring Marc Jacobs Beauty to recent heights.”