MILAN — Cocreation is a thing for Marni’s Francesco Risso.
In the most recent step of its Marni Jam multidisciplinary program, the brand has teamed with Erykah Badu to create a limited-edition capsule collection codesigned by the Italian brand’s creative director and the American singer and songwriter.
This system geared at engaging members of Marni’s growing community spans from in-store happenings to codesigned collections and kicked off with the Marni x Carhartt Wip tie-up unveiled in January, followed by a recent collaboration with No Emptiness Inn.
The Marni x Erykah Badu capsule includes women’s ready-to-wear, accessories and footwear and resulted from the prolific exchange of images and references between the 2 creatives.
“With Erykah it’s been an instantaneous creative affinity, since our first time together prepping for last yr’s Met Gala. Working along with her brought me immediately contained in the scenes of the movie ‘On a Clear Day You Can See Perpetually,’ where the lead character, Daisy Gamble, would make plants bloom lushly just along with her touch,” said Risso of the creative process. “She has exactly that very same capability, a drive for constant creation.”
Defined by an eclectic bent infused with quirky touches near Risso’s creative vision for Marni, the gathering has a tactile notion best telegraphed by the leather patchwork, using velvets, cozy wool, and maxi sequins, as well by the juxtaposition of textures and clashing color mixtures.
Working example: a golden leather jacket is accented with a shearling collar in a muted palette, while leather trenchcoats feature jewel-toned patchwork. A spread of satin dresses is spiced up via multicolored velvet panels, while sequins brighten up boxy shirts and skirts. Oversize blazers exude a vintage flair crafted from color block panels of wool, calfskin and suede.
Knitwear, a powerful category for Marni in recent seasons, is available in striped and blanket-style, oftentimes featuring unfinished hems. Metallic leather is front and center in accessories, appearing on thigh-high boots and the brand’s signature top-handle Venice bag. Costume jewelry, one other of Marni’s distinctive product, is encrusted with crystals and rhinestones.
In step with Badu’s personal style, the singer’s over-the-top hats are also a part of the capsule collection, reinterpreted to match rtw items within the lineup, including a striped, knitted version.
The capsule hit select Marni stores within the U.S. on Wednesday as the primary drop of the autumn 2023 collection. A retail rollout in Europe involving the brand’s boutiques and multibrand stores is predicted later within the season.
Retail prices range from $2,100 to $9,300 for accessories and from $4,785 to $11,800 for rtw items.
Previewed last week on the Marni SoHo boutique with an event that drew Badu, in addition to her daughter, model Puma Curry, along with actress Tracee Ellis Ross, musician Teyana Taylor, model Paloma Elsesser, and rapper Joey Badass, amongst others, the gathering is flanked by a dedicated campaign art directed and styled by Badu and photographed in Dallas by Sergio Cattivelli.
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