Our younger readers may not imagine me, but there was a time not so way back when highlighter simply wasn’t a typical a part of our makeup routines. Highlighting creams and powders were kind of a foreign concept until Y2K, their popularity surging in the brand new millennium. And ever since all of us welcomed highlighters into our makeup bags, whether you like your gleam subtle or strong, we’ve all followed a universally accepted and understood rule: Apply it to the high points of your face — especially atop your cheekbones.

But Martha Stewart is not exactly one to follow other people’s rules.

The icon attended a 92NY event in Latest York City on Wednesday, October 4, looking unfairly fabulous in her signature beauty style: a voluminous, side-parted bob, and soft makeup in shades of brown and champagne on the eyes, in addition to light pink on the lips and cheeks. But her cheeks were also host to a healthy dose of highlighter, even farther inward than the blush she was wearing and never anywhere near her cheekbones.

Makeup artist and Mally Beauty founder Mally Roncal, who likes to use highlighter together with her fingers, has previously shared her advisable technique with us: “Tap your fingers up and down your cheekbones, after which dab whatever’s left over in your brow bones, the middle of your chin, and only one tap on the tip of your nose.” Sounds pretty very like you’ve got all the time heard, right? But while Stewart got the middle-of-the-chin memo, she defied what makeup artists have been telling us for years by wearing highlighter on the apples of her cheeks.