From steroids and laser treatments to Accutane, Lita Cunningham, like lots of us, couldn’t stop the “vicious cycle” of excess oil, breakouts, and hyperpigmentation. “I actually desired to learn why– whether it was five dollars or 500 dollars– nothing was really working,” she tells ESSENCE. “I used to be trying to seek out products that were potent yet gentle to treat temperamental skin types.” For this reason market gap, Cunningham launched LALAIS yesterday.
Exclusively at Bergdorf Goodman and lalais.com, LALAIS is the primary luxury skincare and wellness brand geared towards oily and combination skin types specifically. “Bergdorf Goodman partnered with us because we’re making a latest category,” Cunningham explains of the rare opportunity. The launch is kicking off with 4 core products: The Perfecting Serum, Retinol Renewal, Skin Perfecting Complex supplements, and a Blotting Compact.
Cunningham opted for this stuff, as a substitute of launching a full skincare regimen, because she wanted to begin off with more targeted, harder-to-find solutions for this skin type. Moreover, as she explains, “you don’t need 10 products to have beautiful skin,” she says. “I wanted each product to have the ability to face by itself.” As for when to make use of these two bespoke, much-needed serums? Nighttime is best. “I believe your nighttime routine is a very powerful in really treating and addressing your concerns.”
Key ingredients like their proprietary Oil Control Complex (OCC3)™, within the The Perfecting Serum, works with potent peptides to disclose the radiant skin hiding under oil. The Retinol Renewal uses the identical complex, but enriched with vitamin C and anti-aging ingredients to rejuvenate your complexion and balance your skin. Her attention to ingredient details stems from her mother’s battle with breast cancer. During this time, they took measures to filter their refrigerator and only purchase clean foods. “This same approach is applied to the products I create.”
Meanwhile, the Blotting Compact allows for immediate oil control, not only at night, but throughout the day. The compact can easily be slipped into your bag for a fast blot without affecting your makeup. The ultra-hygienic compact can be touchless, so you’ll be able to combat your oiliness without transferring bacteria to your skin. To tie all the things together are the oil-targeting every day supplements– The Skin Perfecting Complex. Enriched with antioxidants, you’ll be able to take two every day to balance and add vitality to your skin.
For Cunningham, “it’s been a dream to have this form of recognition from Bergdorf Goodman as their exclusive partner this month.” And even after this big win, Cunningham is worked up for what’s to return. “We’d wish to expand because, as I’ve traveled the world, people have asked me, ‘what do you do to your skin?’” she says. “I believe there’s an enormous opportunity for the brand to grow, however it starts at home.”
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